- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 29, Nanzhi Road, Chenghua District | Format：light show | Duration：15s |
| Location：Chenghua Vanke Tower | Min Qty：1 | |
| Size：45m*166m*2=15000㎡ | Min Period：week |
The light show is facing the main road of the East Second Ring Road, showing an open and unobstructed surface, with a visible distance of more than 300 meters at night, becoming an important visual gateway in and out of the east of the city, connecting the city center and the Beihu area, with the surrounding dense universities, young communities and Internet celebrity business entities, the light show not only strengthens the commercial attractiveness of Vanke Tianhui itself, but also becomes an important medium to activate the night economy of Chenghua and enhance the aesthetics of the urban interface
Located at No. 29 Jianshe South Branch Road, Chenghua District, the golden intersection of the Eastern Suburbs Memory Cultural and Creative Park and Jianshe Road Business District, covering six major commercial complexes such as Vientiane City and Longhu Binjiang Tianjie within a radius of 3 kilometers, with an average daily passenger flow of more than 120,000 people, providing a stable and high-quality exposure foundation for light show advertising, close to Metro Lines 7 and 8, the intersection of the two subways brings an average daily commuter flow of 50,000 people, adjacent to the East Second Ring Road and Xinchenghua Avenue
More than 30 mid-to-high-end residential communities are distributed within 3 kilometers around, covering about 250,000 high-net-worth people, accurately matching the target customer groups of automobiles, luxury goods, high-end home appliances and other brands, so that the placement of light show advertisements is more targeted, covering an average of more than 200,000 vehicles and more than 150,000 people per day, radiating the Jianshe Road business district, SM Plaza, Longfor Binjiang Tianjie and the Eastern Suburbs Memory Cultural and Creative Park, which is a necessary visual corridor in and out of the east of the city, with natural compulsory reach attributes
With its irreproducible core location, shocking hardware scale and innovative technology application, it has become a benchmark for Chengdu Dongmen Media, and the media value of its light show advertising far exceeds that of traditional outdoor advertising, providing a new communication paradigm for brand marketing
The core media advantage of the light show lies in its creation of a landmark location, large-scale deployment, cutting-edge technology, innovative content, and diversified operation in a light show advertising ecosystem. Advertising here is not only a tool for brand communication but also a bridge connecting brands with urban culture and consumer emotions. With a 15,000㎡ dual-facade LED mega screen, a prime location at the intersection of two metro lines, technology advantages like glasses-free 3D and AR interaction, along with content innovation drawing on city culture and trendy elements, the Vanke Chenghua Tower light show has become an irreplaceable landmark for light show advertising in Chengdu East Gate.
As the main advertising face of Chengdu East Gate, it provides landmark-level credibility to brands, conveying a high-end, authoritative brand image. It is particularly suitable for brands looking to increase visibility, effectively offering free secondary exposure, with content shared spontaneously by users benefiting from higher trust and better communication impact. By combining landmark light shows with new product launches, it enhances influence in the regional market.
As a landmark-level media in Chengdu East Gate, it leverages its unique prime location, impressive hardware scale, and innovative operation model to build a highly attractive light show advertising investment ecosystem, creating brand effects that draw more high-end brands to advertise.
Thanks to its vast display area, prime geographic location, and diverse application scenarios, it has become an important part of Chengdu's East City nighttime economy, adding a dazzling nightscape to the city and serving as a vivid communication bridge between brands and audiences. It greatly enhances brand recall and emotional resonance, and serves as an important medium for improving the aesthetic quality of the urban environment.
