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| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：3039 Shennan East Road, Luohu District | Format：light show | Duration：15s |
| Location：Huijin Tianlang Building | Min Qty：1 | |
| Size：30m*280m*2=16800㎡ | Min Period：week |
The light show at Huijin Tianlang Building, Shenzhen's grand facade, is a city-level landmark of light and shadow located on the core section of Shennan Avenue in Luohu. Positioned at the intersection of Shennan Avenue and Renmin South Road, directly facing the main thoroughfare of Shennan East Road, it connects Futian and the border as a must-see visual corridor. It sees over 300,000 vehicles and more than 200,000 pedestrians daily, making it a true city showcase with naturally strong brand exposure potential.
Situated at the intersection of Shennan Avenue and Renmin South Road, it occupies a 400-meter street-facing corner along Shennan Avenue, offering a 360-degree unobstructed view with visibility up to 500 meters. It is a location frequented by both vehicles and pedestrians, surrounded by top-tier commercial centers such as MixC City, KKMALL, Dongmen Old Street, Jing Guang Hua Plaza, and China Resources Rainbow, creating a vibrant business atmosphere.
It is adjacent to Laojie Station (Lines 1 and 3) and 310 meters from Exit B of Guomao Station (Line 1), with Line 5 currently under construction, covering over a million subway passengers daily. The subway exits face the bus stops, extending audience attention time. It is close to Luohu Port and Shenzhen Railway Station, serving as the first stop for passengers from Hong Kong traveling to Shenzhen, capturing bidirectional Shenh-Hong Kong traffic. As part of the core of the 'Nanhu Street Renmin South Hong Kong-style Night Economy Demonstration Zone,' nighttime foot traffic is significantly increased.
As a Shenh-Hong Kong night economy demonstration point, it attracts a large number of cross-border consumers and is ideal for brand promotion targeting the Hong Kong market. The concentration effect of subway exits and bus stops allows audiences to engage for an average of 15-30 seconds, far exceeding the 3-5 second exposure typical of ordinary outdoor media, significantly enhancing ad recall.
As a flagship outdoor media in the core business district of Luohu's Golden Triangle, it leverages five core advantages: a prime location, a large display area, high-definition dynamic effects, a diverse and high-value audience, and the landmark property of Shenzhen-Hong Kong integration. It has become a premium choice for brand communication and marketing promotion, offering a large display area and strong visual impact to provide advertisers with an efficient platform to reach their target audience.
The gate light show of Jintianlang Building, with its unique location, stunning display effects, high-value audience, and distinctive Shenzhen-Hong Kong integration characteristics, has become a benchmark for outdoor advertising media in Luohu District, Shenzhen. It provides brands with an efficient way to reach target audiences, enhance brand image, and achieve marketing conversion, increasing the uniqueness and competitiveness of advertising placements.
Rooted in the core of the Luohu Golden Triangle and deeply connected to Shenzhen-Hong Kong integration, the light show is an immersive light-and-shadow medium. Using the building as a canvas and light as a language, it creates a communication scene with both visual impact and commercial penetration at the prime corner of Shennan East Road and Renmin South Road. Its core advantage lies in the deep integration of location, technology, audience, and culture, making the light show not only visually appealing but also a key bridge for brands to connect with high-value audiences.
With its unique location, stunning display effects, high-value audience, and Shenzhen-Hong Kong integration characteristics, it has become one of the most valuable investment options among outdoor advertising media in Luohu District, Shenzhen.
