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| Area：Guangzhou | Type：Outdoors | Frequency：0 |
| Address：233 Tianhe North Road | Format：light show | Duration：5min |
| Location：CITIC Plaza | Min Qty：1 | |
| Size：46.5m*140m*4=26040㎡ | Min Period：week |
Located at 233 Tianhe North Road at the northern end of Guangzhou’s new central axis, echoing the Guangzhou Tower at the southern end, it is an irreplaceable visual high point in the Tianhe CBD. Its prominence is not only reflected in the project’s name but also in the public’s recognition of its outstanding visibility and striking visual impact, creating a strong visual anchor in the night sky that easily attracts onlookers and social media sharing, providing a memorable high-exposure scenario for brands.
As the only four-sided media for light shows in Guangzhou’s Tianhe, it establishes a communication barrier, enabling unobstructed brand exposure. Situated in the heart of Tianhe Central Business District and adjacent to Guangzhou East Station on Metro Lines 1 and 3, it sees a daily footfall exceeding 3 million and reaches the city’s core consumer groups. Within 500 meters are top-tier commercial centers such as Tianhe City, Grandview Mall, Taikoo Hui, and Teem Plaza, achieving dual-core coverage of both consumer and business audiences.
As the largest four-sided LED facade media in South China, leveraging the prime location and 26,040㎡ super screen matrix of the CITIC Plaza, a landmark in Guangzhou, it delivers 360° full-dimensional coverage, stunning visual effects, and precise reach to a high-end audience, making it a premier outdoor media resource for brand communication. It is a landmark feature of the Guangzhou Tianhe CBD nightscape and a city-level broadcasting hotspot.
Built on Guangzhou’s third tallest building, formerly the tallest in South China, it inherently carries urban cultural symbolism and historical memory, creating a strong brand-landmark association that enhances brand credibility and premium image. With the five core advantages of scale, location, technology, audience, and communication, the light show serves as a "super engine" for brand promotion.
The light show, with 26,040㎡ of the largest four-sided curtain wall in South China, located in the core area of Tianhe CBD, attracts an average daily flow of 3 million high-net-worth visitors and offers a 360° immersive experience. This combination of advantages makes it a one-stop solution for brands to achieve city-level exposure, precise audience targeting, social media viral marketing, and high-end image building.
With its landmark status, high traffic, broad coverage, strong visual impact, precise audience targeting, and high communication power, it has become a scarce resource in the Guangzhou advertising market, making it an ideal choice for brands to enhance influence and build a premium image. The show leverages scarce landmark assets, accurate reach to high-net-worth audiences, multi-dimensional value stacking, low CPM, and strong secondary dissemination as core strengths, positioning itself as the preferred platform for brands to achieve high-end image building and efficient traffic conversion.
CITIC Plaza, located at the core of Tianhe North Road, daily reaches a massive number of business elites, high-end consumers, and visitors, providing a natural high-net-worth traffic pool for light show advertising. By focusing on dynamic light and shadow sequences, color gradients, and creative visual storytelling, the show incorporates Guangzhou’s urban spirit, commercial vitality, and cultural heritage into the visuals, allowing advertisements to reach audiences artistically rather than being perceived as intrusive placements.
Advertising here is not merely a commercial communication act but a deep integration of a brand with Guangzhou’s city image. This city-brand communication model allows advertisements to transcend simple commercial promotion, becoming an important vehicle for enhancing a brand’s awareness, reputation, and social influence, achieving the symbiotic win-win of brand value and city value.
