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| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：1588 Wuzhong Road, Minhang District | Format：light show | Duration：15s |
| Location：Qinhai Shopping Center | Min Qty：1 | |
| Size：23.048m*43.872m=1011.16㎡ | Min Period：week |
The landmark light display project, located at the South Plaza of Aegean Shopping Park at 1588 Wuzhong Road, Minhang District, Shanghai, has become a well-known nighttime check-in spot and brand promotion platform in the city due to its vast scale, stunning visual effects, and unique sound and light interaction experience. It is situated on the front wall of the shopping center, adjacent to the 3,000-square-meter central plaza of the Shanghai Eye, perfectly complementing the 500-column large musical fountain.
Located at the intersection of the Greater Hongqiao and Gubei business districts, it is the core area of commerce, culture, and leisure in western Shanghai. It is close to Longbai Xincun Station / Wuzhong Road Station on Metro Line 10, with the Yan’an Middle Road Elevated providing easy self-driving access, covering traffic from all modes of transport. Aegean Shopping Park sees an average daily footfall of 700,000 people and reaches nearby 30 mid-to-high-end residential areas within a 3 km radius, totaling nearly 350,000 residents, as well as international schools and consulate districts, forming a matrix of high-spending consumers.
The light show uses advanced naked-eye 3D advertising technology. Through precise parallax calculation and dynamic rendering, the images break physical boundaries, creating stunning effects such as levitation, depth, and even breaking through walls. Its nearly 10,000-square-meter massive building facade itself serves as a city visual focal point. Coupled with dynamic light and shadow content, it forms a natural attention magnet, effectively boosting brand visibility.
The light show is not just a giant screen; it is a super media carrier that combines technology, artistry, and commercial value, providing brands with a city-level platform for communication that offers height, heat, and depth.
As one of the largest single-screen displays in Shanghai, the Whale Wall Light Show is not only an important medium for commercial exhibitions but also an iconic landmark of the city's night culture. It adds unique charm to the development of Shanghai's nighttime economy, supporting multiple formats such as static images, dynamic videos, and text information. It is suitable for brand promotion, celebrity support, holiday greetings, artistic creation, and other full-scenario content displays, enhancing the brand's high-end and international image while increasing brand credibility and social influence.
The light show is not just an outdoor advertising medium but also an important platform for brands to establish emotional connections with consumers. Its triple advantages—landmark influence, high-value traffic, and immersive experience—make it one of the top choices for brand communication in Shanghai. With its large scale, prime location, high-value audience, stunning audiovisual experience, and versatile commercial adaptability, it sets a benchmark in Shanghai's outdoor advertising media, providing comprehensive empowerment for brand communication.
Moreover, the media serves as a composite investment platform for brand communication, cultural tourism experiences, and asset appreciation. Its triple advantages—landmark influence, high-value traffic, and immersive experience—combined with its unique location, striking visual effects, precise high-net-worth audience coverage, and diverse interactive experiences, make it a top resource for brand communication.
With a 2-kilometer visible range, millions of high-net-worth visitors, and an integrated audiovisual and lighting experience, the light show provides brands with a one-stop solution for city-level exposure, precise target audience reach, social media virality, and high-end image building. It is especially suitable for advertisers in luxury goods, high-end automobiles, financial services, and technology brands who are pursuing quality and influence.
