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- Specs
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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：60 |
| Address：No. 1368, Shangnan Road, Pudong New Area | Format：light show | Duration：15s |
| Location：Shanghai World Expo Valley | Min Qty：1 | Operating Time：0-24o'clock |
| Size：80mx50m=4000m² | Min Period：week |
Located in the core area of the Expo Cultural Park along the Huangpu River, it is a high-end outdoor media platform that integrates urban landmarks, light and shadow art, and digital technology. Leveraging the rich cultural heritage of the original Expo site’s 'one axis, four pavilions' layout and the locational advantage of the ten-kilometer golden riverside, it covers both sides of the Huangpu River, the riverside walkways, cruise routes, and surrounding high-density traffic, creating irresistible visual dominance and achieving comprehensive engagement with tourists, residents, and business crowds.
Located at LM Level, 1368 Expo Avenue, Pudong New Area (Expo Celebration Plaza area), it is adjacent to top traffic hubs such as Mercedes-Benz Arena, China Art Palace, and the Expo Source Shopping Center, forming a convergence of performance, commerce, and culture. Positioned close to the Huangpu Riverbank, it can attract riverside sightseeing crowds, achieving multidimensional audience coverage.
The area is densely served by public transport hubs, with multiple lines stopping at Shangnan Road Bocheng Road Station, Expo Avenue Shangnan Road Station, and metro access via Yaohua Road Station on Lines 7 and 8, China Art Palace Station on Line 8, and Expo Avenue Station on Line 13. Public buses reach Shangnan Road Bocheng Road Station and Expo Avenue Shangnan Road Station, while the Expo Source parking lot provides ample parking, making it convenient for self-driving visitors and covering high-spending self-driving groups.
The light show, with its unique architectural carrier, stunning audiovisual effects, and immense commercial value, has become a dazzling jewel of Shanghai's nighttime economy and is a preferred platform for brands to conduct high-end outdoor promotion.
Relying on world-class landmark venues, prime location traffic, and immersive audio-visual technology, it has become a benchmark platform in Shanghai's advertising industry. Its core advantages can be summarized as landmark-level exposure, high-net-worth audience, strong communication effect, and full-scenario integration. It is the preferred outdoor media for brands to achieve cross-boundary communication and value enhancement. With its unique architectural form, prime geographic location, massive traffic scale, and powerful communication effect, it has become a benchmark media in the market, providing brands with irreplaceable communication value and marketing opportunities.
Thanks to its unique landmark attributes and innovative lighting technology, it has become a golden medium for brand communication. Its media advantages are reflected across multiple dimensions of value. Every lighting show becomes a highlight moment of dialogue between the brand and the city. It is not just an advertising channel but an in-depth conversation between brand and city, technology and culture, commerce and art.
Leveraging the global influence of the Shanghai Expo, the lighting show naturally carries the city, injecting humanitarian value and international perspective into investment projects. The long-term accumulation of the Expo IP has made the lighting show an important part of Shanghai's city image, providing advertisers with ample time to convey information and enhancing the value of their advertising investment.
With multiple advantages such as core landmark positioning, stunning visual experience, precise high-end audience, and diverse communication effects, it has become a golden media platform for brand marketing. The lighting show, with its unique and irreplaceable resources, offers brands a marketing solution that delivers multiple benefits from a single placement. It is the preferred outdoor media platform to connect brands with high-end audiences and achieve both brand empowerment and performance results.
