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| Area：Xuchang | Type：Outdoors | Frequency：120 |
| Address：South Gate of the Ancient Cao Wei City, Nandajie, Weidu District | Format：Naked eye 3D | Duration：15s |
| Location：Ancient Cao Wei City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：24m×3.6m | Min Period：month |
The large screen is located in the core area of the south city gate of the ancient Cao Wei city, situated in the golden business district of the old town of Xuchang, adjacent to Spring and Autumn Tower, the Prime Minister’s Residence of Cao, and other Three Kingdoms cultural landmarks. It forms an integrated scenic link with the moat sightseeing boat routes. As a cultural and tourism complex built to the national 5A scenic area standard, Cao Wei Ancient City sees an average daily flow of over 50,000 visitors, with holiday peaks exceeding 100,000. Among them, more than 65% are young visitors, while family and cultural enthusiasts form a stable audience
Located in the heart of Cao Wei Ancient City, rich in Three Kingdoms cultural atmosphere, the screen allows advertising content to deeply integrate elements from the Wei and Jin dynasties, historical anecdotes, or festival themes, realizing an organic blend of brand storytelling and local culture. This localized expression not only enhances content resonance but also imbues commercial communication with cultural depth, giving digital vitality to the millennium-old Cao Wei culture, becoming an important medium connecting historical heritage with modern consumption.
The Wei Lai Vision Theater, where the screen is situated, is also equipped with a 360-degree circular mega-screen and dynamic seating system, further expanding the application boundaries of glasses-free 3D advertising. While experiencing immersive movie viewing, audiences can also encounter more innovative forms of advertisements. This entertainment-advertising integration model effectively reduces audience resistance to ads and improves information transmission efficiency.
Leveraging the unique technological appeal of glasses-free 3D advertising and the profound cultural foundation of Cao Wei, it has become a benchmark in outdoor media in the Central Plains, highlighting the communication value and commercial potential of glasses-free 3D advertising in cultural tourism scenarios.
Glasses-free 3D has become a benchmark case for the digital transformation of cultural tourism in the Central Plains region. It not only attracts a large number of tourists to stop and take photos but also promotes the innovative expression and wide dissemination of traditional culture in a contemporary context. The annual visitor volume of Cao Wei Ancient City continues to rise, with average daily visitor numbers reaching tens of thousands during holidays.
The shocking effect of the advertisements comes with inherent social sharing properties, as viewers spontaneously take photos, with advertisement content receiving an average of 23,000 likes. It has become a popular internet-check-in landmark in Xuchang, with topics related to "Cao Wei Ancient City Glasses-Free 3D" accumulating over 50 million views on Douyin, further amplifying the advertising's communication value.
The investment value stems from the multidimensional resonance of location traffic, technological innovation, audience interaction, commercial return, cultural empowerment, policy support, and industry prospects. Glasses-free 3D advertising, as the core value carrier, connects all these advantageous resources, forming a complete investment return loop of traffic – experience – dissemination – conversion – value enhancement. For brands, placing such advertisements is not just a marketing campaign but a strategic investment that deeply ties them to the Xuchang Three Kingdoms cultural IP and enhances their brand image.
Outdoor media integrates three core elements: Three Kingdoms cultural landmarks, cutting-edge technology, and immersive experiences, creating a unique media communication value system that provides differentiated solutions for brand marketing. This media breaks through the communication boundaries of traditional outdoor advertising, transforming brand information from passive reception to active experience, upgrading from single exposure to continuous dissemination, and has become the preferred media for brands to achieve differentiated marketing in the market.
