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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：257 Wangfujing Street | Format：large screen | Duration：15s |
| Location：Joy Shopping Center | Min Qty：1 | |
| Size：25.5(w)m*10m（h）=255㎡ | Min Period：week |
The large screen directly faces the extension direction of Chang'an Street, adjacent to city landmarks such as Oriental Plaza and Beijing VIP Hotel. It experiences a daily footfall of over 900,000 people, with holiday peaks exceeding 1.5 million. Its location serves as the primary visual focal point for tourists and citizens entering the Wangfujing commercial area, forming a natural visual anchor. Whether exiting from Wangfujing Station on Metro Line 1 or Jinyu Hutong Station on Line 8, or walking north along the pedestrian street from the south entrance, visitors cannot bypass this dynamic information window.
Located on the exterior facade of Joy City at the south entrance of Wangfujing Avenue, north of Beijing Hotel, it guards the entrance to Wangfujing Pedestrian Street. Vehicles driving along Chang'an Street from east to west and the foot traffic entering Wangfujing converge here. The area connects Dongdan Station on Lines 1 and 5, Wangfujing Station on Line 1, and over ten bus routes, achieving dual coverage of subway and street-level traffic. The annual footfall in the Wangfujing commercial area exceeds 100 million.
The large screen is not merely a high-spec LED display but a composite urban media asset integrating traffic entry, cultural window, technology showcase, and brand stage. Screen content can seamlessly link with mall-themed activities, creating a closed-loop marketing effect—online engagement drives offline traffic, leading to onsite conversion—and forming an aboveground and underground three-dimensional flow of people.
The media matrix composed of LED screens, leveraging its unique location advantages, stunning visual presentation, and precise audience coverage, has become a strategic platform for brands to capture traffic in Beijing’s core business districts, providing a differentiated competitive advantage and an efficient conversion path for advertising campaigns.
With its irreplaceable location advantage, stunning visual presentation, and precise audience coverage, it has become a strategic communication platform for brands to capture traffic in Beijing's core business districts. It is also a highly recognizable media landmark in the Wangfujing business district. With its prime location, impressive impact, and accurate audience targeting, it has become a highly valuable asset for investment in Beijing's core commercial areas, providing brands with a strategic communication channel to efficiently reach target customers and enhance brand value, helping brands seize the initiative in a highly competitive market.
The media, with its prime location, precise audience, unique form, and intelligent technology, has become a highly valuable LED advertising platform in Beijing's core business districts, assisting brands in gaining an edge in a competitive market and achieving triple growth in traffic, conversion, and brand value.
The dual layout of outdoor wall screens and atrium curved screens has become a prime medium for brands to capture high-end traffic and convey core values. Unlike ordinary advertising platforms in the business district, this large screen, with its exclusive location, forward-looking technology, and audience adaptability, creates a communication ecosystem that combines broad exposure with deep conversion, allowing advertising content to accurately reach core groups with consumption potential and strong dissemination vitality.
Leveraging the golden location at the main entrance of China’s number one commercial street and accurately positioned as a trend landmark for Generation Z, it forms a multi-dimensional media advantage covering overall traffic, high-end consumption, and young trends, making it one of the preferred outdoor media options for brands to achieve efficient communication in Beijing's core business districts.
