- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 18, Financial Street, Xicheng District | Format：led | Duration：15s |
| Location：Financial Street Shopping Center | Min Qty：8 | |
| Size：2.4m（h)*3.52m(w)=67.58㎡ | Min Period：week |
Located at the central corridor connecting Phase I and Phase II of the shopping center, it is the only main passage for consumers to move between areas. The daily foot traffic is stable and dense, especially during lunch breaks, after work, and weekend peak hours. People naturally slow down and focus their attention, forming a natural visual retention zone that ensures full viewing and deep memory of advertising content. This three-dimensional coverage significantly improves media efficiency per unit area, strengthening brand presence by not only increasing exposure but also precisely targeting core audience groups, aiding in efficient brand conversion.
Situated in the core corridor area of the connecting passage between Phase I and II of the Financial Street Shopping Center, it is an essential route linking two high-end consumer areas. It covers over 20,000 cross-area visitors daily, surrounded by international luxury brands like LOUIS VUITTON, GUCCI, Dior, as well as high-end dining and boutique retail.
As the shopping center’s only connecting passage, it creates a mandatory exposure route, achieving 100% cross-area visitor coverage, with daily reach exceeding 20,000 and peak times reaching up to 35,000. Together with surrounding luxury brands and high-end dining, it forms an integrated marketing loop of brand display, experience, and consumption, shortening the advertising conversion path by 50%.
The column-wrapped LED screen is a core component of the high-end indoor media matrix in the Financial Street commercial area. With three core features—360° immersive display, precise reach to high-net-worth visitors, and deep integration with scenario-based marketing—it has become the golden media choice for brands to penetrate the financial elite circle and enhance a high-end image. During significant events such as the Financial Street Forum Annual Meeting, it serves as an important vehicle for in-depth interaction between brands and the financial elite, boosting brand influence.
LED, with its four-dimensional value system of prime location, 360° immersive experience, high-net-worth audience, and scenario integration, establishes a unique media value barrier. Serving as the visual focal point connecting the two core areas of shopping centers, it can not only accurately reach financial elites and high-net-worth consumers but also effectively enhance brand communication and conversion rates through immersive displays and scenario-based marketing. It is the preferred media for high-end brands in finance, technology, and luxury goods.
With four core competencies—prime location, premium audience, leading technology, and innovative display—it has become one of the most valuable indoor media in financial district commercial areas, providing brands with a one-stop marketing solution for precisely reaching high-net-worth individuals, enhancing brand image, and driving sales conversion.
LED is far from an ordinary advertising display. It is a high-end advertising benchmark that precisely targets high-net-worth audiences. Built on customized technology, supported by scarce commercial locations, and driven by deep scenario integration, it transforms advertisements from mere information delivery to a core medium that connects brands to the financial sector, elevates brand positioning, and achieves integrated marketing effectiveness. Its differentiated advantages are particularly prominent in high-end commercial settings.
With its irreplaceable location advantages, precise high-end audience targeting, and unique spatial form, it creates differentiated media competitiveness, becoming a strategic communication vehicle for brands seeking to capture the high-end market and business circles. The prime location of this site, with its unique and irreplaceable advantages, provides brands with a strategic channel to efficiently reach target audiences and enhance brand value.
