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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 2, Jinchengfang Street, Xicheng District | Format：Naked eye 3D | Duration：15s |
| Location：Financial Street Shopping Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11.52m（h)*26.24m(w)=302平米 | Min Period：week |
As a national-level financial management center, Financial Street gathers the headquarters of the People’s Bank of China and the China Banking and Insurance Regulatory Commission, major financial institutions, and regional centers of multinational corporations. The daily flow of people is significantly composed of high-income and high-decision-making individuals, providing brands with a rare window to precisely reach core consumer groups. The outdoor naked-eye 3D media deployed here naturally carries a high-end tone and strong influence.
As a flagship commercial facility in the core business district of Beijing Financial Street, this naked-eye 3D screen leverages Financial Street’s unique status as China’s financial management center to precisely reach high-quality audiences such as financial executives, corporate white-collar workers, high-end consumers, and forum participants.
As a landmark installtion at the main entrance of Financial Street Shopping Center, it directly reaches the mall’s daily high-end customer traffic of 30,000 to 50,000 people. With over 30 surrounding bus routes intersecting, it covers high-end residential areas such as Xicheng and Haidian Districts. It is a daily route for financial elites and high-net-worth individuals, located close to Fuxingmen Station (Lines 1/2) and Lingjing Hutong Station (Line 4) with a daily commuting flow of over 500,000 people, more than 65% of whom are business professionals.
This media helps brands achieve three major upgrades: from product promotion to brand value enhancement, from mass communication to penetration into high-end circles, and from short-term promotions to long-term asset appreciation, endowing the brand with authoritative, professional, and high-end image attributes.
Relying on ultra-high-definition resolution and stereoscopic imaging algorithms, glasses-free 3D content can achieve realistic depth effects and a dynamic sense of penetration, such as creative forms like a virtual golden dragon soaring into the sky or a digital gift box bursting through the screen. This greatly increases passersby’s stop-and-stare rate and memorability. Compared with static lightboxes or ordinary LED screens, its device-free, instantly immersive feature significantly lowers the threshold for experience and enhances communication efficiency.
With five core advantages—exclusive location, high-net-worth audience, leading technology, viral communication potential, and strong brand empowerment—it has become a strategic media choice for high-end brands to target the financial decision-making circle and elite consumer market. The Financial Street commercial area integrates technology and commerce, enhancing the regional image and serving as an important platform for brand communication and urban cultural display innovation.
Glasses-free 3D screens, leveraging the five-in-one core advantages of financial landmarks, high-net-worth audiences, immersive technology, viral communication, and brand empowerment, create an irreplicable media value moat. They serve as a strategic media choice for brands aiming to enter China's financial decision-making circles, reach high-net-worth consumers, and elevate their premium image. Their unique location value and audience quality make them the preferred media for brands in finance, technology, luxury goods, and other industries, with a return on investment significantly higher than that of ordinary outdoor media.
Media points are located adjacent to the main entrances and scenic atriums of Financial Street shopping centers. Stunning outdoor glasses-free 3D content can effectively drive foot traffic into stores, stimulate spontaneous purchases, and support digital interfaces such as interactive QR code scanning and AR linkage, connecting the full chain from attraction to experience to conversion.
