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| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 18, Nanma Road, Nankai District | Format：led | Duration：15s |
| Location：JD Mall | Min Qty：1 | |
| Size：宽16.2米X高18.6米=300㎡ | Min Period：week |
Located in the core business district of TEDA MSD in Binhai New Area, adjacent to the main thoroughfare of Second Avenue, the surrounding area is home to TEDA Plaza, Binhai Cultural Center, Yujiapu Financial District, and multiple high-end residential communities. The daily traffic exceeds 80,000 vehicles, and weekend and holiday foot traffic in the shopping mall remains stable at 30,000–50,000 visitors. Situated in the core commercial district of Nankai District's old town, next to Gulou Old Street, it is a benchmark commercial entity for new Internet consumption formats in Tianjin.
As the historical and cultural core area of Tianjin, there are 500,000 permanent residents and 80,000 business professionals within a 3-kilometer radius. The daily flow of people and vehicles exceeds 1.5 million, with holiday peaks reaching 2 million. It is adjacent to the B1 exit of the Southeast Corner Station of Metro Line 2, with more than 20 bus routes converging nearby. Surrounded by major urban roads such as Nanma Road and Chengxiang East Road, it achieves full coverage of an integrated aboveground and underground transportation network.
The LED screen is positioned at the prime commercial corner, with no tall buildings nearby to block it, ensuring 24/7 unobstructed advertising visibility. Tianjin municipal government data shows that the average stay time of consumers in the shopping mall exceeds 4 hours, providing ample time for deep communication of advertising messages and brand memory formation.
Situated on Second Avenue in the core business district of TEDA MSD in Binhai New Area, it serves as an important new technology consumption landmark that JD.com is building in North China. Relying on the structural design of the JD MALL building, it offers a large area and an expansive view, directly facing the city's main roads and surrounding commercial and office clusters. It boasts high visibility and coverage.
The building's LED screen is not merely a simple outdoor display platform; it is a communication hub deeply integrated into the commercial district ecosystem and consumer scenarios. With its strong alignment with the district's positioning, innovative technological experiences, precise audience targeting, and exclusive empowerment through the JD ecosystem, it has become a highly differentiated and competitive premium resource among outdoor media in southern Tianjin, providing brands with full-chain value from visual impact to consumer conversion.
The core value of the LED screen lies in the fact that it is not an isolated communication tool, but rather a deep integration of prime location foot traffic advantages, precise audience matching, and JD ecosystem empowerment. This combination creates unique value with targeted scenarios, immersive experiences, and efficient conversions, making it the preferred outdoor media resource for brands to cultivate the high-end consumer market in Tianjin and reach young, high-value audiences.
As the historic cultural origin of Tianjin with a 600-year history, the area surrounding the old city commercial district covers 500,000 permanent residents and 80,000 business professionals within a 3-kilometer radius. Daily pedestrian and vehicle traffic exceeds 1.5 million, peaking over 2 million during holidays. The strategic placement of the LED screen amplifies this traffic value, enabling round-the-clock, comprehensive coverage, with a weekly reach rate of 62%, providing advertisers with a massive baseline flow for exposure.
As the first next-generation JD MALL landmark outdoor media in the Tianjin-Beijing area, this large screen, with its superior location, stunning visual effects, and precise audience coverage, enhances the actual value of advertisements, demonstrating significant investment potential and commercial opportunity.
