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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 29 Kaifeng Road, Heping District | Format：led | Duration：15s |
| Location：Binjiang Shopping Center | Min Qty：1 | |
| Size：180㎡ | Min Period：week |
The LED large screen is located at the intersection of Nanjing Road and Qufu Road in the Heping District, situated on the main axis of Nanjing Road, which is recognized as Tianjin's top avenue. It is adjacent to Xiaobailou Station on Metro Line 1, with dense surrounding bus routes and a daily traffic of more than one million people. As a connection point between Xiaobailou CBD and the Five Great Avenues cultural and tourism area, it integrates business commuting, high-end consumption, and tourism, providing all-day, multi-dimensional exposure coverage.
Located in the core urban business district of Xiaobailou CBD at the golden intersection of Nanjing Road and Qufu Road, it is a rare media resource combining high-end commerce, cultural landmarks, and transportation hubs. The coverage area includes top office buildings and star-rated hotels such as Kerry Centre, Renaissance Tianjin River Hotel, and R&F Center, attracting a large number of white-collar professionals from finance, legal, and technology industries, reaching high-net-worth households, young fashionable groups, and tourists from Beijing-Tianjin-Hebei. The audience has strong purchasing power and high brand sensitivity, making it conducive to precise marketing conversions.
Situated around the Xiaobailou commercial district in Tianjin, gathering high-end commercial establishments such as Kerry Centre, Youyi Boutique Plaza, and Renaissance Tianjin River Hotel, it is the core area for business offices and high-end consumption in Tianjin. Surrounded by dense bus routes and main roads such as Qufu Road, Nanjing Road, and Machang Road, it serves as a key transportation hub in Heping District, adjacent to iconic buildings like Xiaobailou Concert Hall, Music Square, and the historical style district of the Five Great Avenues. With high recognition, it enhances the cultural added value of brand communication.
With the excellent location, fine technology and rich scenes, the LED screen of Binjiang Shopping Center has become an ideal media platform for brands to cut into the core area of Tianjin City, achieve efficient reach and in-depth impact, and the media sits on the core resources of the city, and has become an important representative of high-value outdoor digital media in Tianjin City with the comprehensive advantages of location, crowd, technology and scene
As a highly influential outdoor media landmark in North China, its core advantages can be summarized as five dimensions: top location value, excellent hardware configuration, high-end audience quality, significant communication effect, and stable return on investment. Expand the radius of brand communication through social media sharing, and realize the closed loop of “advertising exposure→ word-of-mouth communication→ consumption conversion”
With the core location of high-end business districts, high-value accurate audiences, and scarce landmark media resources, it has built a highly valuable outdoor communication platform in Tianjin and Heping District, whether it is brand image promotion, new product launch promotion or high-end promotional activities, the media can provide the dual value of efficient reach and deep conversion, and is an important outdoor media choice to enter Tianjin's high-end market, bringing considerable return on investment and brand value-added to advertisers
With the comprehensive advantages of top location, excellent hardware, high-end audience, efficient communication and stable returns, it has become a strategic media choice for brands to enter the high-end market in Tianjin, providing sufficient time window for the in-depth dissemination of advertising information and the formation of brand memory, and increasing brand memory by 50%
