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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：800 |
| Address：No. 180, Xidan North Street, Xicheng District | Format：led | Duration：15s |
| Location：Beijing Xidan Renewal Site | Min Qty：1 | |
| Size：LED：66.92㎡ 展位：103㎡ | Min Period：4weeks |
Located in the exit of Xidan Station of Metro Line 1 and Line 4 in Xicheng District, Beijing, it is the only passage to the renewal field, which is a golden media point connecting the transportation hub and the trendy commercial space, accurately locking the core passenger flow of the Xidan business district
As the first visual entrance to enter the renewal field, it naturally forms a compulsory viewing scene to ensure the efficient reach of advertising information, covering an average of 250,000 people per day, and the annual traffic of Xidan business district reaches 60 million, which is one of the most commercially dynamic core business districts in Beijing, realizing a complete marketing closed loop from seeing to experience to purchase, and greatly improving the depth of communication and conversion efficiency
The surrounding area gathers traditional business giants such as Juntai Department Store, Joy City, Hanguang Department Store, Galeries Lafayette, etc., and renews the venue to settle in the HARMAY flagship store, STUDIOUS high-end store, KNOWIN trend flagship and other Internet celebrity trend brands, forming a business ecology that complements tradition and trend, and the renewal field is positioned as a fashionable and young trend, and the design style is full of vitality and literary atmosphere, which is a unique trend gathering place and Internet celebrity check-in point in Beijing, and the media and scene are highly compatible to enhance the brand communication effect
The 103㎡ booth combination of LED large screen supports creative advertising, roadshow activities, product releases, fan support and other forms, creating a three-dimensional communication matrix of dynamic static and visual experience, directly covering the consumer group entering the renewal field, realizing a one-stop link of exposure-experience-consumption, and improving the brand conversion rate
The Xidan commercial area attracts over 60 million visitors annually. As a trendy newcomer within the district, Gengxin Plaza not only inherits the traditional commercial traffic but also draws a dedicated young consumer base, achieving dual audience coverage. Its passageways are designed with modernity and artistry in mind, integrating LED screens and display booths into the space to create a visual effect where advertising becomes art, enhancing brand recall. With the fourfold advantages of location, audience, format, and operation, it has become a city-level platform for brand expression that combines both traffic efficiency and content depth.
Leveraging its core location, innovative media mix, precise targeting of young consumers, and empowerment through trendy scenarios, it has become the preferred media resource for brands entering Beijing's young consumer market, achieving a three-in-one marketing effect of efficient communication, experiential conversion, and brand upgrading. This media platform is a strategic investment choice rather than a mere advertising outlet, capable of generating sustained commercial value and enhancing brand equity.
In the current fiercely competitive landscape for commercial traffic, premium resources in core commercial areas have become strategic high grounds for brands to capture the market. By capitalizing on its irreplicable location advantages, precise audience matching, and innovative experiential models, it has built a unique value moat, becoming a high-quality benchmark for brands to connect with young consumers and achieve both brand effectiveness and marketing impact.
Its core value lies in achieving mandatory exposure through the dual advantage of a subway hub and a trendy landmark; constructing efficient communication chains through the combination of LED screens and display booths; ensuring return predictability through a precise, high-value young audience; and opening long-term value growth through commercial district upgrades and technological adaptation.
