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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：13 Huaxia Road | Format：led | Duration：15s |
| Location：Nanyue Building | Min Qty：1 | |
| Size：41.28（宽）*13.44m（高）=555㎡ | Min Period：week |
Located at the golden intersection of Huaxia Road and Huacheng Avenue in the heart of the city's central business district, it is a landmark outdoor media platform that integrates high-end business, city image, and digital communication. As a highly recognizable golden facade building on the Guangzhou Zhujiang New Town skyline, the LED installed on the exterior of Nanyue Tower, with its prime location and precise audience coverage, has become a strategic site for brands to capture the attention of high-net-worth individuals in the Bay Area.
The Nanyue Tower LED screen occupies the intersection of the three core scenarios of business, commerce, and cultural tourism in Zhujiang New Town, reaching an average daily foot traffic of 2 million people and 1 million vehicles. It is one of the outdoor media locations with the highest pedestrian density in Guangzhou and even South China. Its prime viewing angles cover both Huaxia Road and Huacheng Avenue without any blind spots, allowing audience dwell time to exceed that of ordinary locations by more than three times.
As a rare super-large LED screen in the core area of the Zhujiang New Town CBD, its unique location forms a natural competitive barrier, providing brands with exclusive communication advantages. Leveraging the high-end commercial atmosphere of the Zhujiang New Town CBD, it rapidly enhances brand influence and reputation in the South China market, covering the 18-35-year-old young consumer segment and aligning with brands in trendy consumer goods, technology products, beauty, and skincare sectors.
Within a 500-meter radius, landmarks such as the Guangzhou Opera House, Guangzhou Museum, Guangzhou Library, and Guangzhou Twin Towers converge, attracting high-income businesspeople, high-end consumers, and trendy tourists, forming a three-dimensional audience matrix of high-end business, fashion consumption, and cultural tourism.
LED, with its unmatched locational advantages, leading technological strength, and precise audience reach, has become a strategic high ground for brands laying out outdoor media in South China. It is also a strategic move to seize premium resources in core business districts, establish brand awareness among young users, and achieve continuous enhancement of brand value, rapidly boosting a brand’s influence and reputation in the South China market while forming long-term brand equity.
With the technical support of the AD8 outdoor display 8K ultra-high-definition playback system, it serves not only as a visual carrier for brand exposure but also as a strategic move to capture premium resources in core business districts, build young user recognition, and achieve sustained brand value growth. The core logic of its investment value lies in deeply linking the high traffic density of CBDs, the consumption potential of high-end groups, and the technical communication power of LED large screens, forming an irreplaceable value loop.
The unmatched locational advantages, leading technological barriers, and precise audience targeting make it a strategic high ground for brands in the South China market. Its investment value will continue to be realized alongside the development of Zhujiang New Town. LED is not just a medium for advertising placement—it is a strategic move to seize premium resources in core business districts, build young user awareness, and achieve continuously growing brand value.
Leveraging the landmark potential and agglomeration effect of the national-level CBD in Zhujiang New Town, this media has surpassed the function of traditional outdoor advertising, becoming an important interface connecting brands, the city, and elite circles. Its irreplaceable locational value, high-quality traffic base, and precise audience structure make it a digital media platform for high-end brands in South China.
