- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：QINGDAO | Type：Outdoors | Frequency：120 |
| Address：The intersection of Jingkou Road and Jiushui Road, Licang District | Format：led | Duration：15s |
| Location：Home Inn | Min Qty：1 | |
| Size：23m(w) X9m(h)=207㎡ | Min Period：month |
Home Inn hotels are often located near transportation hubs, commercial districts, or scenic areas, with stable daily foot traffic and a highly concentrated customer base. LED screens are installed in lobbies, near elevators, or at reception areas, where guests spend longer periods of time and are more attentive. This ensures sufficient information exposure, conveying advertising messages to these precise target audiences and improving the conversion rate of the advertisements.
The Licun commercial district is being developed into Qingdao’s premier business district, covering multiple sectors including commercial real estate development, office spaces, star-rated hotels, retail department stores, logistics bases, and leisure tourism, with an additional 1 million square meters of commercial space. The Qingdao North Railway Station, Qingdao Metro Line 3, Liuting International Airport, four rail transit lines, and an extensive north-south and east-west transportation network give the Licun commercial district unparalleled location and transportation advantages.
The media located at intersections is an essential entry point into the Licun commercial district, highly eye-catching and unforgettable. Positioned at the prime spots of pedestrian streets, its strong visual impact makes it an ideal place for businesses to advertise within Licun. Surrounding the advertising media are Taihe Shopping Plaza, Weike Shopping Plaza, Laoshan Department Store, and others. The advertising screen has an unobstructed view, wide visibility, a prominent location, clear visuals, and excellent day-and-night display effects.
LED screens operate in a dual mode of internal service and external display, creating a full-process information network covering hotel guests. The large screens focus on enhancing guest experience and service efficiency, becoming an important window for brand promotion and business collaboration, particularly valuable and investment-worthy for stores in the core commercial district.
LED large screens have long surpassed being merely tools for displaying information. They have become a core medium connecting guest experiences, hotel operations, and urban culture and tourism. They align with a hotel's core positioning of 'convenience and warmth' while deeply integrating the characteristics of Qingdao, making each screen both a warm service window and a valuable communication platform.
Hotels can use LED screens to showcase promotional packages from partner restaurants and shopping benefits from local supermarkets, while nearby merchants can offer exclusive perks to hotel guests, creating a closed loop of stay-to-consumption. Outdoor LED screens in key commercial districts have become high-quality channels for brand promotion. Compared to traditional advertising, these screens leverage the hotel’s precise customer base to enable more targeted promotion, achieving efficient exposure at low cost, making them especially suitable for local dining, cultural tourism, and targeted marketing.
The media value lies in precise audience reach, deep scenario integration, flexible operation modes, cost-effective communication, and high-quality technical and content presentation. These advantages make LED not just a tool for hotel services but also a premium platform for business collaboration. They are particularly suitable for the precise marketing needs of local dining, cultural tourism, retail, and similar industries. Whether for increasing brand exposure or driving immediate consumption, they provide efficient, precise, and user-friendly communication solutions, serving as an important bridge connecting merchants with high-value customers.
The investment value of LED large screens primarily stems from their strong integration with hotel scenarios, forming a stable and continuous revenue source. They precisely cover the entire guest journey, from welcoming in the lobby to elevator displays, naturally ensuring targeted advertising and service showcasing. With unique scenario advantages and flexible operational models, they build a multi-dimensional value system of foundational revenue, growth potential, and hidden empowerment. Their investment potential is worth exploring in depth.
