- Photos
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- Media Map
| Area：QINGDAO | Type：Outdoors | Frequency：120 |
| Address：No. 136, Zhengyang Middle Road | Format：led | Duration：15s |
| Location：Jiajia Yuan Shopping Center | Min Qty：1 | |
| Size：30m(w)×7m(h)=210㎡ | Min Period：month |
Located above the main entrance at 136 Zhengyang Road, directly facing the core thoroughfare of Chengyang, Zhengyang Road, with heavy daily traffic. The surrounding area is covered by established communities, schools, and government offices, ensuring steady foot traffic and active consumer engagement. All Jiajia Yuan stores are situated in the core of mature commercial areas within their respective districts
The main entrance of the Jiajia Yuan Shopping Center in Jiaozhou, Qingdao, is prominently positioned adjacent to the main road of the commercial district, seamlessly connecting mall traffic with street flow. As a mature and core commercial area of Jiaozhou, it is surrounded by dense residential areas, office clusters, and university circles, serving as the primary destination for local residents' shopping, leisure, and consumption.
The LED screen is located in the commercial hub of the Jiajia Yuan Shopping Center, the core gathering point for foot traffic in Jiaozhou. Within 500 meters, there are 20 established residential communities and 37 office buildings, and within 2 kilometers, it reaches two universities and eight industrial parks, creating a diverse traffic matrix of residents, office workers, students, and industrial employees. As the visual core of the mall's main entrance, the large screen not only covers tens of thousands of daily mall visitors but also accurately captures passing street traffic and pedestrians
The audience reached by the LED screen mainly consists of core consumers aged 18-55, including young families, professionals, and university students and staff, representing a diverse and high-quality group. This audience demonstrates strong purchasing intent, stable spending capacity, high-frequency consumption habits, and a close alignment with the target demographics of most brands.
Relying on Jiajia Yuan's mature commercial complexes with strong customer-attracting capabilities, this LED display has become a benchmark outdoor media with high communication value in the region. Its core advantage lies in deeply integrating the flow advantage of premium locations, the visual advantage of advanced technology, the precision advantage of high-quality audiences, and the adaptability advantage of flexible operations.
The key is that by relying on four core advantages—prime location, advanced technology, high-quality audience, and flexible operations—it constructs a complete business communication loop from broad exposure to precise targeting to efficient conversion. Its deep integration with the consumer scenarios of Jiajia Yuan commercial complexes enables seamless transitions from brand exposure to consumer decision-making.
As a benchmark complex in Jiaozhou's core mature commercial district, it boasts strong customer-attracting ability and brand appeal. The LED screen, serving as the core visual display window for external communication, naturally has priority access to the commercial district's traffic. Compared to standalone outdoor media, it is easier to gain audience trust and improve communication efficiency, significantly enhancing advertising conversion efficiency.
The essence of media value lies in the deep integration of location traffic advantage, technological communication advantage, audience precision advantage, and operational adaptability advantage. Its most distinctive value is that, through consumer scenario binding within the Jiajia Yuan commercial complex, it overcomes the traditional outdoor media pain point of "exposure only, difficult conversion," building a seamless connection from brand exposure to consumer decision-making. This ensures communication precisely reaches target audiences and efficiently converts commercial value, making it the preferred outdoor media resource for brands deeply cultivating Jiaozhou's core commercial districts.
