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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 2, Tianxiang Lane, Xinjin District | Format：led | Duration：15s |
| Location：Star of the City | Min Qty：1 | |
| Size：15m*8m =120㎡ | Min Period：month |
Located on the rooftop of the podium building of City Star at the intersection of Wujin South Road and Wujin West Road, adjacent to Xinjin's landmark Totem Clock Tower, facing the two main urban arteries, Wujin North Road and Wujin East Road, occupying a prime position in the core CBD area of Xinjin's old town, it is one of the most influential outdoor media platforms in Xinjin.
Situated at the intersection of Xinjin District's political, commercial, and cultural centers, it lies on the essential route between the district government and the district party committee. The surrounding area is populated with numerous office zones for public institutions, while also influencing Xinjin's most bustling commercial streets, covering diverse business sectors such as building materials, mobile phones, and department stores, along with a dense array of leisure and entertainment venues. As a major gateway to Xinjin, it experiences a daily traffic volume of over 30,000 vehicles, and with the dense pedestrian flow from nearby commercial areas, the average daily effective audience exceeds 100,000 people, surging past 150,000 during holidays.
As a unique platform combining historical landmarks with modern digital media, it holds irreplaceable communication value within the regional outdoor media landscape. Leveraging its landmark scarcity, prime location, visual authority, and scene integration, it has become a high-potential media platform that integrates city image display, public information dissemination, and efficient brand exposure.
The large screen not only adds a dazzling element to Xinjin's city nightscape but also serves as a premium medium for connecting brands with consumers and deeply cultivating the regional market. With its unique resource advantages, it establishes an irreplaceable media edge, rooted in the undeniable flow of the commercial district, deep compatibility with diverse business types, and dual empowerment from technology and policy, making it a high-quality vehicle for brands to expand in county-level markets and connect with consumers.
As a landmark media in the urban area of Xinjin, the LED screen also undertakes the release of important information such as government promotions, cultural and tourism campaigns, and public welfare activities, further enhancing the social value and commercial premium of the screen. Its advertising exposure has a natural advantage. Compared to scattered outdoor advertising points, the efficiency of information reach and the penetration of communication are greatly improved, making it a core platform for brands to capture attention in the Xinjin market.
With its unique and irreplicable prime location, a massive and precise flow of visitors, diverse adaptable communication scenarios, advanced and reliable technical setup, and strong policy support, it creates a distinctive media advantage and investment value. It is the preferred outdoor media platform for brands to deeply cultivate the Xinjin market and enhance brand influence. With its superior geographical location and high-definition display, it has become an ideal choice for brand promotion, event publicity, and government announcements. Its combination with the Bell Tower not only enhances the media’s own recognizability but also serves as an important window for showcasing the image of Xinjin city.
This LED screen has become a window for displaying the city image of Xinjin District and a core platform for brand communication. Whether it is for improving brand awareness, promoting product sales, issuing government announcements, or delivering public welfare information, it maximizes communication effectiveness. It is an irreplaceable outdoor media resource in Xinjin District, with great potential for secondary dissemination on social media. Citizens check in and share, creating online and offline interactive communication. With dynamic videos, high-definition images, and landmark endorsement, ad recall increases by 50% and its communication effect is three times that of traditional outdoor advertising.
