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- Specs
- Advantages
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 334, Xingguang Road, Renshou County | Format：led | Duration：15s |
| Location：Renshou Wanda Plaza | Min Qty：1 | |
| Size：15m*8 =120㎡ | Min Period：month |
Renshou Wanda Plaza is located at the intersection of the city's main roads, surrounded by residential areas, schools, government centers, and transportation hubs, with a large daily flow of people and vehicles. The LED screen faces the main entrance or the open area of the plaza, ensuring that the advertising content is naturally and efficiently captured by viewers. During peak hours, the screen attracts dense foot traffic, providing effective exposure far beyond traditional outdoor advertising formats.
Through this medium, Wanda Plaza continuously strengthens its leading position in the regional consumer ecosystem and offers brands a stage with greater imaginative potential. It covers the core area of Puning Street and, as a high-potential media resource in the regional core business district, demonstrates multidimensional value in brand communication thanks to its unique location advantages and technical features.
LED screens have surpassed the role of traditional advertising carriers and have become a composite media platform integrating traffic aggregation, brand image shaping, interactive scenarios, and data tracking. They provide strong support for brands to establish recognition, spark interest, and drive action in the regional market. As one of the urban visual landmarks in Renshou County, the screens are an important communication vehicle for brands entering the Renshou market and enhancing their visibility, as well as a key platform for interaction between the shopping center and consumers.
Located at the optimal height and viewing distance from the mall's main entrance, with no obstructions and a wide viewing angle, the 160° visible area ensures clear visibility from multiple directions. As one of the most eye-catching outdoor media in Renshou County, it becomes a city visual focal point, enhancing brand awareness and authority within the region.
With four core advantages—prime location, stunning visuals, precise audience targeting, and flexible operations—it has become the preferred outdoor communication medium for brands entering the Renshou market. As a regional landmark media, it enhances brand authority and trust in the Renshou market, providing performance monitoring such as exposure, viewing duration, and interaction data to help advertisers optimize their campaigns.
The LED screens at Wanda Plaza combine location advantage, audience value, visual impact, technological flexibility, and commercial conversion, making them the preferred outdoor media for brands aiming for full coverage, precise reach, and efficient conversion in Renshou County. They provide advertisers with a one-time placement solution that creates nationwide influence, directly linking advertisements to mall activities, with an average in-store traffic increase of 25%, forming a complete exposure-interest-action conversion chain.
As a benchmark in county-level commerce, its supporting LED screens are not merely advertising carriers but high-quality assets rooted in the wave of local consumption upgrades. Against the industry backdrop where LED screens are expanding into third- and fourth-tier cities and county markets contribute 60% of new installations, the investment value of LED lies in the triple overlap of commercial area monopoly, precise audience targeting, and policy benefits, and further relies on technological upgrades and operational innovation to form a sustainable revenue loop.
The investment value of LED screens is rooted in the monopoly traffic of county commerce, the conversion capability of precise customer groups, the value-added potential from technological iteration, and the policy benefits of urban development, creating a unique investment logic of low input, stable returns, and long-term appreciation.
