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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 122, Jinpeng East Road, Tianpeng Street | Format：led | Duration：15s |
| Location：Pengzhou Walmart | Min Qty：1 | |
| Size：15.4m*8.4m =130㎡ | Min Period：month |
Leveraging Walmart's consistently stable daily foot traffic and Yidu City’s mature commercial environment, this location covers over 150,000 residents within a 3-kilometer radius and reaches both the old town and new urban areas of Pengzhou, as well as multiple large communities. This creates a high-reach, high-frequency exposure environment. Under the premise of precise policy guidance, enhanced differentiated operations, and technological upgrades, it can achieve short-term returns and long-term profitability, providing a high-quality platform for regional advertising and commercial value realization.
Located at 122 Jinpeng East Road, Tianpeng Street, Pengzhou City, in the core area of the Yidu City Shopping Center, the Walmart LED screen precisely targets the established consumer circles of the old town and emerging nighttime economy scenes. Its core positioning is to enhance communication effectiveness through hardware upgrades, increase conversion value through scenario integration, and ensure operational security through policy compliance, making it a key digital medium connecting brand communication with consumer decision-making.
As a prime node at the intersection of Pengzhou's old and new towns, this LED screen is adjacent to the city's main thoroughfare, Jinpeng East Road, with an average daily traffic of over 30,000 vehicles. Within a 3-kilometer radius, it covers more than 150,000 residents, including established communities, schools, government institutions, and commercial facilities. Leveraging Walmart’s own stable daily flow of thousands of visitors, it forms a dual high-frequency exposure scenario of both vehicular and pedestrian traffic, ensuring that advertising content efficiently reaches the local core consumer base.
With the advantages of core location traffic, technology-enabled communication, policy-compliant operations, and scenario-driven conversion, this LED screen establishes a clear profitability model. It serves as a high-quality communication platform for brands to deeply engage with the Pengzhou market and is a digital media project with stable investment value.
The large screen, located in the core commercial area of Tianpeng Street, relies on the Walmart hypermarket as a landmark for traffic flow, deeply engaging with mature community consumption and emerging nighttime economy scenarios. With multi-dimensional advantages such as precise audience capture, high-definition technology support, scenario-based conversion, and policy and cultural tourism empowerment, it has not only become an efficient communication platform for brands deeply penetrating the local market in Pengzhou, but also establishes an investment logic that is risk-controlled and offers stable returns, perfectly aligning with regional commercial communication needs and trends in digital media investment.
Anchored by the Walmart hypermarket as a traffic hotspot and deeply connected to mature community consumption and emerging nighttime economy scenarios, this project leverages multi-dimensional core advantages including precise audience capture, high-definition technical support, scenario-based conversion, and policy and cultural tourism empowerment. It precisely meets the communication needs of brands deepening their presence in the Pengzhou market and aligns with the trend of digital media expansion into county-level markets, making it a high-quality outdoor media investment with clear value.
With five core advantages—prime location, premium audience, high-definition dynamic display, flexible placement, and scenario conversion—the project has become the golden media for brand promotion in the Pengzhou area. It is particularly suitable for industries requiring regional deep cultivation and efficient conversion, such as fast-moving consumer goods, home furnishings and building materials, automotive, education, and finance, effectively enhancing brand awareness and promoting sales growth to achieve marketing objectives.
This landmark outdoor digital media in Pengzhou's core commercial center, leveraging the strong foot traffic and prime location of Walmart, has become the core platform for brand promotion in the area. It precisely matches brands with their target audience, achieving an advertising conversion rate 30% higher than traditional outdoor media.
