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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 31, West Phoenix 7th Road, Qingbaijiang District | Format：led | Duration：15s |
| Location：IMC Meicheng Plaza | Min Qty：1 | |
| Size：17m*8m =136㎡ | Min Period：month |
The LED large screen is installed on the main street-facing façade of Meicheng Plaza, directly opposite Tianfu Avenue, the north-south central axis of Chengdu. With an average daily traffic of over 100,000 vehicles, it covers Financial City, Dayuan CBD, Global Center, and several surrounding high-density residential areas and technology parks. The LED screen is cleverly integrated into the modern façade of Meicheng Plaza, with the steel frame contrasting with the mall's glass curtain wall, maintaining the overall aesthetic of the building while becoming a visual focal point at the plaza's entrance.
Located in the prime area of Qingbaijiang's main urban business district, within a 1-kilometer radius, it covers commercial complexes such as Wanda Plaza and Yingxiang Commercial Plaza. Within 3 kilometers, it reaches dozens of mature communities with a resident population of over 100,000. As the primary consumer entry point for Yonghui Supermarket and Wanda Cinema, the LED screen reaches an average daily footfall of 20,000-30,000 people, with weekend and holiday peaks exceeding 50,000. Among these, the core consumer group aged 18-45 accounts for over 70%, precisely targeting the audiences for retail, dining, entertainment, and education brands.
Several bus routes go directly to Meicheng Plaza, and it is only 500 meters from the planned Line 11 metro station, connecting two city trunk roads, Tonghua Avenue and Phoenix West Seventh Road, forming a three-dimensional transportation network of bus, car, and future metro. The convenient transportation makes the screen’s reach extend beyond regional limitations, attracting consumers from surrounding towns and neighboring districts, further expanding the geographic boundary of brand communication.
Located at No. 5 Phoenix West Seventh Road in Qingbaijiang District, the IMC Meicheng Plaza is a 500,000-square-meter urban complex integrating shopping, entertainment, residential, and hotel facilities. The LED screen at the main entrance of the plaza, with its prominent location and high-definition display, serves as a key medium connecting mall traffic with brand communication.
The IMC Meicheng Plaza LED screen has long surpassed being a mere advertising medium. It is an essential part of Meicheng Plaza's commercial ecosystem, serving as a digital bridge between brands and consumers, and a vivid embodiment of the digital upgrading of Qingbaijiang’s main urban commercial area. In today's era of deep integration between digital technology and commercial spaces, it leverages its unique media value to provide brands with comprehensive solutions for precise reach, instant conversion, and interactive experiences, helping Meicheng Plaza become a benchmark for smart commerce in Qingbaijiang.
The core advantages of the LED screen lie in its natural ability to attract precise foot traffic, digital technology-enabled communication, scenario-based operational conversion capability, and the synergistic value of the commercial ecosystem. It addresses the shortcomings of traditional outdoor advertising in terms of broad coverage with weak conversion, while also overcoming the limitations of single-mall media with narrow reach and limited scenarios, providing brands with a high-reach, high-conversion, cost-effective regional communication solution.
Positioned in the core commercial district of Qingbaijiang’s main city, the LED screen’s competitive edge lies in its ability to capture precise foot traffic, deliver high-definition visual presentation, enable scenario-based operations, and drive immediate consumer conversion, making it the preferred outdoor media for brand communication in the region. Its advantages stem not only from the inherent foot traffic of the commercial complex but also from digital technology empowerment and refined operational design, achieving simultaneous broad coverage and deep engagement, as well as a symbiotic media value loop of brand exposure and consumer conversion.
Relying on the consumer vitality of Qingbaijiang’s core commercial district, the scenario-based operational advantages of the LED screen, and stable financial returns, under the premise of accurately controlling policy orientation, strengthening differentiated operations, and technological upgrades, it can achieve short-term recovery and long-term profitable development.
