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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 8, Chuangye North Road, Longquanyi District | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | |
| Size：14.7m*7.6m =111.72㎡ | Min Period：month |
Located in the core business district of Longquanyi, adjacent to Metro Lines 2 and 4, it experiences a large daily flow of both pedestrians and vehicles. Relying on Wanda Plaza with an annual foot traffic exceeding tens of millions, it holds significant regional influence and brand communication value. Leveraging the stable daily foot traffic of over 100,000 people at Wanda Plaza, as well as the surrounding dense residential areas, educational facilities, and transportation network, the LED screen achieves high-frequency coverage of family consumers, young consumers, and regional business crowds.
Situated at the junction of Longquanyi's traditional commercial center and new urban areas, the surrounding 3-kilometer radius covers approximately 300,000 permanent residents. It is adjacent to Yima River Park, attracting both community and leisure consumer traffic. Multiple main roads intersect in the area with a dense bus network, and the main entrance, Gate 1, serves as a must-pass location for visitors, forming a mandatory visual contact point with no blind spots for advertising exposure.
The LED screen is not just a high-traffic display; it is an intelligent marketing platform that integrates precise targeting, immersive scenarios, data-driven insights, and brand empowerment. It continuously delivers irreplaceable media value within the commercial layout of East Chengdu. Its dynamic content is highly aligned with the rhythm of the crowd, turning advertising into a scenic experience and elevating communication impact.
The core media advantages can be summarized as: prime commercial location, high traffic coverage, strong visual impact, flexible communication, quality audience, and brand endorsement. It is a cost-effective outdoor advertising choice in Longquanyi District. Leveraging Wanda Plaza’s national chain commercial brand enhances advertising credibility and brand image, strengthening consumer recognition. It is suitable for various scenarios such as brand image display, event promotion, fan engagement, and public welfare campaigns.
With its prime location, millions of visitors, high-definition display, and flexible communication capabilities, the large screen has become the preferred outdoor media for brands entering the Longquanyi market. Whether it is to enhance brand awareness, boost product sales, or strengthen regional market penetration, it can provide efficient, precise, and cost-effective communication solutions.
As a regional consumption hub and traffic core, its outdoor LED is not only a visual window for brand communication but also, through the synergy of scenarios, technology, and messaging, builds a unique media value barrier. Compared to traditional outdoor advertising, the large screen positioned at the heart of the commercial district precisely meets modern brands' dual needs for efficient reach and in-depth engagement. It has become a highly competitive outdoor communication medium in Longquan District and even the eastern region of Chengdu.
Longquan Wanda Plaza reaches a surrounding area filled with mature residential communities, office clusters, and university groups, with dense daily foot traffic and strong consumer demand. The LED screen is perfectly positioned at the main entrance of the commercial district, forming a natural traffic interception point. Whether targeting weekend family shoppers or young, trendy consumers, they are immediately attracted by the dynamic visuals on the LED screen as they enter the area. Its deep integration with the consumption scenario allows brand messages to reach target audiences with immediate purchasing potential accurately, effectively reducing communication losses and creating a closed loop from brand exposure to consumption conversion.
As the core visual medium of a regional commercial hub, this large screen is not only a premium media channel for brand communication but also an important gateway for capturing massive consumer traffic and realizing commercial value.
