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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 833, Jinfeng Road, Longquanyi District | Format：led | Duration：15s |
| Location：Shimao Plaza | Min Qty：1 | |
| Size：16m*9m =144 ㎡ | Min Period：month |
As an important landmark in the city's core commercial district, it has continuously enhanced the consumer experience and visual appeal in recent years through the deep integration of technology and commercial spaces. Carefully planned, it ensures the best viewing angles for both pedestrians and vehicular traffic on main roads while harmonizing with the overall architectural style, avoiding any sense of abruptness, truly achieving a symbiosis of technology and aesthetics.
Chengdu Shimao Plaza is located in the core commercial district of Longquanyi, surrounded by a large number of residents, young families, and nearby visitors. The LED screen faces the main road and the plaza's main entrance, with stable daily foot and vehicle traffic, forming significant peaks on weekends and holidays.
It is the only large shopping center in Longquanyi's core business district, with an average weekly foot traffic of 269,000 visitors and holiday peaks exceeding 400,000 visitors. The customer base is high-quality, and there is no direct commercial competition within a 2-kilometer radius. It is adjacent to the main road, Jinfeng Road, connecting micro-vacation destinations such as Sansheng Township and Longquan Mountain, covering multi-dimensional traffic including car, bus, and subway. The mall is positioned around a micro-vacation lifestyle, with visitors spending longer time, making advertising reach frequent and memorable.
The large screen is not only a vehicle for commercial promotion but also a perfect reflection of Chengdu Shimao Plaza's design concept integrating nature and technology, creating a unique micro-vacation experience for consumers. With five major advantages — landmark location, highly targeted audience, innovative multi-screen interaction, stunning visual effects, and flexible operational mechanisms — it has become an extremely valuable advertising platform in Chengdu's eastern district, perfectly aligning with brand promotion and scenario-based marketing needs.
LED is not only an advertising medium but also a scenario-based marketing platform that establishes emotional connections between brands and consumers. It provides brands with visible, memorable, and easily shareable communication solutions. As the preferred media for advertising in Chengdu's eastern urban area, its main mall entrance facade attracts audiences who are largely in-store consumers with purchase intentions, making advertising reach more efficient than pass-by exposure and creating a closed loop of visual attraction, scene engagement, and consumption conversion.
LED screens have long surpassed the role of a simple advertising medium, becoming a core media hub linking natural landscapes, commercial settings, and urban culture. With a unique positioning that combines natural textures and technological light effects, they build a competitive barrier distinct from traditional commercial media, allowing brand communication to take root in local consumer markets while breaking through physical spaces to achieve a surge in visibility. Their core advantage lies in the fusion of each scenario and technology.
Their core value lies in going beyond the traditional perception of large screens as merely high-exposure tools: they anchor traffic with landmark-level designs, ensure efficiency with high-value audiences, innovate experiences through multi-screen interaction, and reduce costs through flexible operations. Ultimately, they create a unique ecosystem of natural scenes, technological media, and commercial value. For brands, this means not only choosing an advertising platform but also selecting a scenario-based communication medium capable ofbuilding emotional connections with consumers.
