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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 888, Taodu Avenue, Longquanyi District | Format：led | Duration：15s |
| Location：Wuyue Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：15.6m*9.47m =147.7㎡ | Min Period：month |
Located at No. 888, Middle Section of Taodu Avenue, Longquanyi District, Chengdu, and adjacent to Shufang Station on Metro Line 2, Chengdu Xincheng Wuyue Plaza features an LED screen matrix supported by creative design and advanced technology. It has become a landmark digital media carrier at the intersection of Longquan New District's core commercial area and the largest business district. With a triple LED screen layout, it establishes a communication network covering both indoor and outdoor scenarios, building an efficient visual bridge for interaction between brands and consumers.
Relying on a mature community and regional consumption power, the plaza sees an average daily footfall of over 50,000 people on weekdays, reaching up to 100,000 during holidays. It covers family groups, young consumers, and nearby office workers. Being close to Shufang Station on Metro Line 2, it enjoys excellent traffic accessibility. The outdoor LED screens are set up within the visible range of the main facade of the plaza or metro exits, creating unavoidable exposure scenes for both pedestrians and vehicles.
The large screen standing at the intersection of Taodu Avenue and Dalian North Road faces the main road traffic and pedestrian flow. With high brightness display and wide viewing angles, it has become an important window for Longquan New District to showcase itself externally. The LED screen complements the surrounding commercial buildings and residential communities, achieving communication coverage from the business district to the city.
As the visual focal point of the plaza, the LED screen, custom-designed by Lyman Kangshuo, features a unique fighting-shaped design that wraps around the central pillar, extending from the ground to the top, transforming the cylindrical structure into a flowing digital art space. When displaying themed content such as sunny beaches and the marine world, it immerses consumers as if they are in an underwater world, greatly enhancing dwell time and social sharing effects, making it the most recognizable landmark check-in spot in the mall.
The LED large screen possesses a unique commercial DNA, and its diverse layout, robust technology, and innovative operations make it an indispensable digital visual hub in the Longquan business district. Whether for brand promotion, event communication, or scene creation, it serves as a high-quality medium connecting commercial value with consumer demand, continuously driving the digital upgrade of commerce in Chengdu's Eastern New City.
The Wuyue Plaza LED large screen leverages its prime location traffic advantage, multi-dimensional matrix layout, reliable technical support, precise audience targeting, and deeply integrated commercial ecosystem to build differentiated media competitiveness. It has become the preferred platform for brands seeking to engage high-value consumer groups in Chengdu's Eastern market.
The audience covered by the screen aligns closely with the brand's target demographic, accurately uncovering a core high-value consumption potential group, mainly aged 18-45 with mid-to-high-end consumption levels, combining strong purchasing intent with high spending power. It also reaches travelers in the airport's catchment area, surrounding business professionals, and university students and staff, forming a diversified, high-value audience matrix. The LED screen allows for precise, all-day adaptation, ensuring every communication reaches the target group, significantly enhancing marketing conversion efficiency.
The prime location of the Wuyue Plaza LED large screen in Chengdu's New City directly determines its traffic scarcity and commercial value. With a precisely matched audience and deeply integrated commercial ecosystem, it creates a full-chain value loop of traffic-reach-conversion, ensuring each communication accurately targets the intended audience and greatly improves marketing conversion efficiency, making it a highly cost-effective and growth-potential media investment.
