- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 177, Baiyi Shang Street, Dongsheng Subdistrict, Shuangliu District | Format：led | Duration：15s |
| Location：Youpindao Plaza | Min Qty：1 | |
| Size：27.65m*15.23m =421㎡ | Min Period：month |
The area surrounding the square offers convenient transportation, with close proximity to Metro Line 3, multiple bus routes, and the main road Baiyi Street, further expanding the visible radius and coverage of the LED screen. Whether during the daytime commute peak or nighttime leisure hours, the images are clear and eye-catching with no blind spots. As an immersive experience platform, it supports high-definition dynamic content playback, interactive information display, and brand scene-based marketing, enhancing consumers' visual engagement within the mall's core space.
The screen seamlessly integrates into the open commercial ecosystem of Chengnan Youpindao Square, which combines the ultra-experiential SHOPPING MALL, a branded pedestrian street, standalone dining spaces, boutique hotels, and high-end residences. Adjacent to Asia’s largest wetland park of 8,500 acres, it attracts an average daily footfall of over 30,000, with peak numbers exceeding 80,000 during holidays, providing a stable and diverse audience base for the LED screen. Within a 5-kilometer radius, nearly 1 million permanent residents are covered, including mid-to-high-end families, business elites, trendy youth, and family-oriented customers.
The LED screen is not only a premium medium for brand promotion but also a showcase for Shuangliu’s city image. It has hosted regional cultural and tourism promotions and live broadcasts of public welfare events multiple times. While increasing brand exposure, it gives the LED screen deeper advantages. Whether for local merchants expanding their regional market or national brands cultivating southern Chengdu, it serves as an efficient bridge connecting brands with consumers through its precise location, stunning visual effects, diverse audience structure, and flexible operational model, helping brands secure a competitive communication advantage in a fiercely contested market.
As a flagship digital media platform in the core business district of the southern area of the city, it demonstrates outstanding outdoor communication value thanks to its superior location, high-quality audience base, and multi-scenario integration capabilities. With its four major advantages—prime location, steady foot traffic, dynamic scenarios, and precise audience targeting—it establishes a city-level outdoor communication hub that combines both brand elevation and conversion efficiency, making it a high-value media resource for the deeply cultivated Chengdu southern market.
The LED screen, with its four core strengths of prime location, stunning visuals, precise audience targeting, and diversified operation, has become a benchmark media platform for outdoor digital media in Shuangliu and even South Chengdu. It provides brands with a full-chain communication solution of high exposure, strong memorability, and deep conversion, perfectly aligning with the dual needs of modern brand marketing for precise reach and immersive scenarios.
Whether it's local businesses expanding their regional market or national brands tapping into South Chengdu, the LED screen can leverage its unique media advantages to become a powerful engine for brand communication. It helps brands seize a communication high ground in fierce market competition, completing the marketing loop of exposure – awareness – conversion, enhancing brand image and positioning, and is especially suitable for mid-to-high-end brands aiming to build regional influence.
Relying on the professional management of Youpindao Brand and Vanke Property, the credibility of ad information increases by more than 30%. Residents are far more receptive to advertisements than they are in unfamiliar environments. Frequent exposure forms a loop of repeated visibility – deep recognition – consumer conversion, boosting brand recall by over 50%.
