- Photos
- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 55, Fangyuan Road, Daxi Third Road, Dafeng Street | Format：led | Duration：15s |
| Location：Huirong Plaza | Min Qty：1 | |
| Size：11.52m*8.64m =100㎡ | Min Period：month |
The exterior façade of the commercial section of Huirong International Plaza, located outside the North Third Ring Road in Dafeng Street, Xindu District, is an important outdoor digital media platform in the northern new city core area that combines business attributes with community traffic. The project is surrounded by well-developed facilities and is approximately a 200-meter walk from Shixi Park Station on Metro Line 5. It brings together high-quality resources such as Longhu Tianjie, Phoenix Mountain Sports Park, Dafeng Primary School, and Xindu No.1 Middle School. Within a 3-kilometer radius, there are over 200,000 permanent residents, with the main audience being families, office workers, and students, featuring stable consumption behaviors and strong community engagement.
The large screen is located adjacent to Beixin Avenue and the auxiliary road of Jinfeng Elevated Road, facing the city's north-south arterial route, with dense daily traffic. It is also only 200 meters from Shixi Park Station on Metro Line 5, achieving dual traffic from both rail and road. Whether commuters by car, metro passengers, or local residents on daily routes, all naturally pass through the screen's visible area, ensuring that advertising reaches them frequently and unobtrusively in real-life scenarios.
Leveraging the massive foot traffic and commercial ecosystem of Huirong Plaza’s 620,000㎡ urban complex, it becomes an efficient communication platform covering 600,000 consumers in Dafeng and surrounding areas. Compared to digital screens in core commercial areas, it offers stronger regional targeting, lower costs, and is ideal for brands focusing on the northern Chengdu market, particularly for industries closely related to residents’ daily lives, such as retail, dining, parent-child activities, and home products.
As a premium outdoor digital media asset in a mature urban complex in the Dafeng area of Xindu, it has multiple advantages including solid location, a stable audience, operational synergy, and controllable costs, demonstrating stable cash flow potential and long-term asset appreciation prospects.
Thanks to its four core advantages—prime location, precise audience flow, commercial ecosystem, and cost-effectiveness—large screens have become a highly cost-effective choice for outdoor media in Chengdu's northern new city. They are particularly suitable for brands focusing on community consumption markets and seeking high conversion. As regional commercial landmarks, these large screens serve as city billboards, enhancing brand authority and credibility within the area.
The investment value essentially comes from the combination of community commercial ecosystem, precise audience flow, and cost advantages. It is not an isolated outdoor advertising medium but an important part of the Huirong Plaza commercial ecosystem. By deeply integrating with the mall's foot traffic and merchant resources, it has upgraded value from simple exposure to precise conversion. As a highly cost-effective outdoor media in the region, it also benefits from revenue growth driven by incremental foot traffic.
Large screens are far from being simple outdoor advertising carriers; they are core communication hubs deeply embedded in the consumption ecosystem of the Dafeng area, accurately leveraging regional incremental benefits. As a highly cost-effective outdoor media in the region, they not only enjoy revenue growth from additional foot traffic but also, through exclusive location, precise audience targeting, and commercial ecosystem synergy, build differentiated media competitiveness, making them the preferred medium for brands aiming to deeply engage the northern city market.
