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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1133, Shulong Road, Xindu District | Format：led | Duration：15s |
| Location：Suning Plaza | Min Qty：1 | |
| Size：13.44m*10.08m =135.5㎡ | Min Period：month |
The LED screen is located at 1133 Shulong Road, Suning Plaza, directly facing the city's main thoroughfare, Shulong Avenue, which has six lanes in both directions and heavy traffic. The daily pedestrian and vehicle flow exceeds 150,000 people. The screen faces an open area with no obstructions, and its viewing distance exceeds 100 meters, ensuring that brand messages can effectively capture audience attention even in high-speed traffic scenarios, achieving efficient communication that reaches passersby instantly.
Situated in the core business district of Xindu, Suning Plaza is a commercial landmark that integrates shopping, leisure, and entertainment. The LED screen within the plaza, with its striking visual impact, has become an important medium connecting commercial vitality with urban life. Careful placement of the LED screen not only serves as a visual identity for Suning Plaza but also, with its excellent display performance and precise communication effectiveness, acts as a preferred platform for brands to deeply engage with the Xindu market and reach core consumer groups.
The LED screen occupies the prime visual position at the main entrance of Suning Plaza, directly facing the massive daily foot traffic and reaching dozens of nearby established communities, office building clusters, schools, and government support areas. It precisely targets high-net-worth consumers, professionals, and young consumer groups. Whether during weekday commuting peaks or holiday shopping seasons, it can leverage the dense foot traffic to achieve wide information reach, laying a solid audience foundation for brand communication.
The screen's communication advantage stems from the flow of people enabled by its prime location. Suning Plaza is located in the heart of the Zhonglou business district in Xindu, adjacent to Zhonglou Station on Metro Line 3 with seamless access on the B1 level, situated at the junction of the old and new urban areas. It is a natural hub for the convergence of people and business flows in the region.
As the core visual carrier of Suning Plaza's commercial ecosystem, LED deeply integrates into the plaza's positioning system for a young and fashionable lifestyle. It not only provides a precise communication platform for brands through high-quality visual presentation, but also builds a complete chain of visual attraction–customer flow aggregation–conversion and retention through the deep integration of creative content and consumption scenarios, becoming a key media force in activating commercial vitality.
LED screens are strategically positioned at the main entrances of the plaza, directly facing subway commuter traffic and business district consumers, accurately reaching high-potential consumer groups such as young families, university students, and professionals. Leveraging dense foot traffic, LED achieves efficient information delivery, laying a solid foundation for mall traffic attraction and allowing brand placements to directly reach core target audiences, significantly enhancing communication precision.
With its unique locational advantage, deeply integrated commercial ecosystem, and industry-aligned technical configuration, it creates an investment value system characterized by low risk, high returns, and strong added value. As the core visual media of the business district, it directly benefits from this growth dividend, and its advertising capacity and placement demand will increase in sync with the maturity of the business district.
Leveraging advantages in location traffic, business scenario synergy, and precise audience coverage, it is suitable for cultural and entertainment industry brands to achieve regional penetration. It can be combined with events such as cinema premieres and celebrity meet-and-greets for joint promotion, accurately reaching target audiences like young movie fans and family customers, enhancing the scenario-based and interactive nature of advertising placements.
