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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1588, Section 3, Guanghua Avenue | Format：led | Duration：15s |
| Location：Pearl River Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16.5m*17.6m =290.4㎡ | Min Period：month |
Located at No. 1588, Section 3, Guanghua Avenue, Wenjiang District, Chengdu, this site is at the core of the Guanghua commercial area in Chengdu and is one of the most influential outdoor advertising media in the region. Situated on the main road of Guanghua Avenue, it enjoys convenient transportation and is surrounded by numerous residential communities, office buildings, and public facilities. The business district is an emerging commercial center in the western part of Chengdu, gathering many well-known brands and dining and entertainment formats, with a high volume of visitors.
Seamlessly connected to Metro Line 4 and adjacent to the main road of Guanghua Avenue, it is surrounded by multiple highways, covering the entire Wenjiang area and the western commuter population of Chengdu's main urban area. Close to metro lines, it has a wide reach, covering consumers in Wenjiang and the western main urban area of Chengdu. As an important visual element of the Heshenhui commercial complex, it aligns with the mall's entertainment and social experience positioning, and has previously launched interactive activities such as screen-dominating displays of love confessions.
As a landmark LED screen in the region, it not only serves brand promotion purposes but also becomes a visual focal point in urban public spaces. In terms of content presentation, it supports high-definition video and dynamic graphic text, adapting to diverse marketing scenarios. Leveraging the dense commercial facilities and transportation network along Guanghua Avenue, the LED screen creates an efficient channel for brand exposure, helping advertisers achieve deep engagement in real-life contexts.
As the core outdoor media in the Guanghua business district, its media advantages are concentrated in five dimensions: prime location, large-scale visibility, precise audience targeting, efficient communication, and diversified operations. It is an outdoor advertising platform with high commercial value in Chengdu's western urban area. As Wenjiang is a core region in Chengdu's second-tier circle, its commercial development is rapid, and the flow of people and consumer spending continue to grow, gradually increasing the media's value year by year.
With its five core advantages of prime location, impressive hardware, precise audience targeting, efficient communication, and professional operation, it has become an important bridge connecting brands with Chengdu's western consumer market. It is particularly suitable for regional brand promotion, new product launches, holiday marketing campaigns, and brand image building. It helps advertisers achieve the dual goals of brand exposure and sales conversion, making it one of the preferred media choices for outdoor advertising in Chengdu.
The advertising medium has been upgraded into a scarce asset that combines commercial value and urban cultural attributes, rooted in the core of Wenjiang Guanghua business district. Leveraging the regional commercial growth dividends and its own technological advantages, it has formed an investment logic combining stability and growth. Its investment value is not simply a combination of location and hardware but is built through scene integration, technological iteration, and operational innovation, creating a sustainable value growth loop, which is particularly prominent in the wave of commercial upgrading in western Chengdu.
As an important outdoor digital media in Chengdu's western core business district, it has multi-dimensional communication advantages. With its superior location, stable operation, and professional maintenance, the LED media has become a rare and high-quality outdoor digital media resource in western Chengdu. Whether for local promotion or nationwide campaigns, it possesses strong communication momentum and strategic value.
