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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 669, Shanbanqiao Road, Chenghua Avenue, Chenghua District | Format：led | Duration：15s |
| Location：China Merchants Garden City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：14.72m*7.84m =115.4㎡ | Min Period：month |
As a key urban renewal commercial benchmark project in Chenghua District, this LED screen, leveraging high foot traffic, strong community engagement, and a youthful customer base, has become an important window for regional brand communication. At the same time, relying on the integrated strategic planning of Chenghua East advancement and the Golden Central Ring, the area's urban renewal and cultural-commercial integration continue to deepen, and the commercial circle's capacity is rising year by year, laying a solid foundation for the long-term value appreciation of the screen.
Located at the core point of China Merchants Garden City Shopping Center, No. 669 Shanbanqiao Road, Chenghua District, it is in the core bearing area of the Chenghua East advancement strategy and the main axis of the Golden Central Ring development. It is an important part of the international Shanbanqiao business district, with accessible and seamless transportation, directly connected to Exit B2 of the Polytech University Station on Metro Lines 7 and 8, and only a 50-meter walk to the mall. Surrounded by two main roads, Chenghua Avenue and Central Ring Road, it takes 10 minutes to reach the Dongjiao Memory Cultural and Creative Park and Longhu Riverside Tianjie, and 15 minutes to connect to the mature commercial circles of Vientiane City and Jianshe Road, with a transport network covering the entire eastern urban area.
Situated in the core section of Shanbanqiao on the Golden Central Ring in Chenghua District, it is strategically located on the mall's street-facing facade and indoor atrium core area. It serves as a core outdoor digital media platform for the integration of trendy commerce and community consumption in East Chengdu. The media's value possesses potential for continuous appreciation, not only ensuring sustained and stable advertising exposure but also allowing investors to share in the value premium brought by the commercial circle's upgrading, making it a high-quality outdoor media asset with both short-term returns and long-term value growth.
Relying on highly sticky traffic, scarce locations, superior technology, and the multi-dimensional core advantages of commercial district upgrades, a stable and continuously appreciating media value system has been established. Its media value possesses ongoing appreciation potential, not only ensuring the continuity and stability of current advertising exposure but also allowing investors to share in the value premium brought by commercial district upgrades, making it a high-quality outdoor media asset that combines short-term returns with long-term appreciation.
This large screen achieves efficient advertising reach and conversion through precise audience targeting and a substantial traffic base. The dual deployment of outdoor and indoor screens ensures full-chain coverage of traffic. The outdoor street-facing screen captures pedestrian and vehicle flow around the mall, reaching over 500,000 people daily on average. The indoor atrium screen precisely targets in-store consumers, reaching over 30,000 people daily on average. This creates a closed-loop marketing chain of outdoor traffic driving to indoor conversion, further enhancing the combined branding and sales value of advertising campaigns.
By accurately capturing transient traffic and focusing on in-store consumers, the synergistic effect significantly increases the combined branding and sales value of advertising. This model not only ensures the stability of short-term advertising revenue but also, by leveraging the upgrade benefits of the Shanbanqiao commercial district and the scarcity of the media, has a clear long-term appreciation logic. It is a high-quality outdoor media asset that balances controllable risk with growth potential.
The advertising coverage of the large screen breaks the limitation of a single commercial district, becoming a core communication carrier for brands to capture the entire East City market. The media influence brought by location advantages will increase in tandem with the improvement of the commercial district’s level, providing investors with long-term value premiums.
