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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 339, Xi Shun Street, Huazhaobi | Format：led | Duration：15s |
| Location：Jinyue International Home Furnishing City | Min Qty：1 | |
| Size：10.24m*14.4m | Min Period：month |
Located on the exterior facade of the main building of Blu-ray Jinyue International Home Furnishing City along the auxiliary road of Panda Avenue in Chenghua District, it is an outdoor digital media platform that combines functionality and communicative power within the northern city home furnishing and building materials business circle. As an important hub focusing on affordable and quality home consumption, Jinyue International Home Furnishing City has in recent years attracted companies such as Opple Lighting, custom furniture brands, and numerous well-known building materials merchants in Sichuan, with stable daily foot traffic and an increasingly mature commercial atmosphere.
The large screen content is often closely linked with mall promotions, brand new product launches, and holiday home decoration festivals, not only enhancing merchants' marketing efficiency but also reinforcing the overall image of Jinyue Home Furnishing City as a new northern gateway home furnishing landmark. LED screens are widely used in commercial advertising, brand exhibitions, and smart city applications, with mature technology and a steadily growing market to ensure consistent foot traffic, making them suitable for brand exposure and promotional activities.
The transportation network is convenient and efficient, adjacent to Metro Line 3, with seamless transfers to Lines 1, 5, and 6 reaching across the city. Relying on city trunk roads such as Panda Avenue and the Ring Expressway, it quickly connects consumer groups in various urban districts as well as distributors and buyers across Sichuan. It reaches over 80,000 home furnishing industry professionals, homeowners undertaking renovations, and business negotiation groups daily, with high-value business audiences accounting for more than 40%, providing a solid foundation of accurate traffic for brand communication.
As the core visual communication platform of Jinyue International Home Furnishing City, the large screen leverages the advantages of the home furnishing industry cluster and robust hardware to precisely connect upstream and downstream groups in the home furnishing industry with quality consumers, creating an efficient communication platform for brands in high-end home furnishings, smart home products, building materials, and decoration.
LED large screens precisely target high-value customer groups, achieving an efficient match between brand propositions and consumer needs. The core audience exhibits three main characteristics: high consumption demand, strong decision-making power, and strong industry relevance. This aligns closely with the target audience of high-end home furnishing brands. With precise audience targeting, advertising shifts from a broad approach to a highly targeted strategy, significantly enhancing communication effectiveness and conversion potential.
The core advantages focus on precise reach and scenario empowerment. By leveraging industrial clusters for traffic generation, locking in high-value audiences, providing robust hardware support, and deeply integrating with high-end business scenarios, a brand communication value system with both breadth and precision is established.
As a core visual medium that amplifies event impact, it is showcased at home design forums and industry summits to highlight brand features, achieving coordinated promotion through large-screen exposure at offline events. During daily operations, it frequently reaches target audiences in key scenarios such as business negotiations and product experiences. By leveraging the industrial landmark status of the home furnishing city, it enhances brand credibility and high-end image, helping brands quickly capture consumer mindshare in Chengdu's home furnishing market.
The large screen is not only a carrier of information dissemination but also a value hub connecting upstream and downstream resources in the home furnishing industry. Its deep integration with the high-end business ecosystem of the home furnishing city allows it to continuously benefit from industry upgrade dividends, providing investors with short-term stable returns and long-term value appreciation. It is a high-quality investment target for those deeply involved in the Chengdu home furnishing industry sector.
