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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：Wan'an Avenue and Renmin West Road | Format：led | Duration：15s |
| Location：Wan'an Avenue and Renmin West Road | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11m(W)X6m(H)= 66㎡ | Min Period：month |
Located at the intersection of Renmin West Road and Guangming Road, the main traffic arteries in the core area of Wanning City, Hainan Province, this site serves as an important transportation hub connecting the old town commercial area, the municipal government district, and the eastern coastal new district. This location sees an average daily traffic flow of over 20,000 vehicles and has high pedestrian and non-motorized vehicle traffic, making it one of the few prime outdoor media locations in Wanning that combines high traffic, high visibility, and strong engagement.
Thanks to its unique status as a traffic node and its position in the city center, it demonstrates strong communication penetration and commercial value in the local outdoor digital media landscape. Commercial advertisements placed here naturally gain public scene endorsement, enhancing brand credibility and affinity. With guaranteed traffic, controllable content, and reasonable costs, the media becomes an effective channel for local enterprises to build regional brand awareness and for external brands to establish a presence quickly.
Situated at the intersection of Renmin West Road and Wanan Avenue, the core traffic hub of Wanning City, it connects the new and old districts of Wanning, links the ring highway to urban commercial areas, and ranks among the city’s busiest intersections in terms of vehicle and pedestrian traffic. With its prime location, high-definition display, and flexible placement, it precisely meets the communication needs of local commercial and tourism brands, aligning deeply with the current trend of cultural and tourism integration under the Hainan Free Trade Port framework. It has become a benchmark outdoor media site in Wanning City with significant commercial value and social influence.
As one of the few intersection-level digital media terminals in Wanning City, the LED screen not only reinforces the image of smart urban transportation but also serves as a strategic communication platform for local brands to capture the golden 30 seconds of residents' daily commutes. Combining traffic value, scene adaptability, and public attribute, it is a cost-effective outdoor media choice for deeply engaging the Wanning market.
As the only large standardized LED advertising screen at the core intersection of Wanning city, it forms a regional media monopoly with no direct competitors vying for the prime traffic. In the traffic light waiting scenario, the audience's average dwell time reaches 30-60 seconds, sufficient to fully receive advertising information, and the ad recall rate is over 50% higher than that of ordinary outdoor media.
With its unique prime location, advanced media technology, and diverse value propositions, it is not only an efficient communication platform for local businesses and tourism brands but also an innovative medium under the trend of cultural and tourism integration in Hainan. It meets businesses’ needs for precise targeting and high conversion while aligning with Wanning's urban development strategy to build a vibrant coastal tourism destination, achieving an organic unity of economic and social value.
The LED screen at the traffic light intersection on Renmin West Road in Wanning, positioned at both the city's core transport hub and the entry point for cultural and tourism traffic, leverages precise audience coverage, diverse communication effectiveness, and deep regional integration. It accurately matches the core communication needs of local businesses and tourism brands and aligns with Hainan's strategy for integrated cultural, tourism, and business development, becoming a core benchmark in Wanning's outdoor media industry that combines commercial value and cultural influence.
Through the integration of location, technology, and culture, it provides brands with an efficient communication solution and also serves as an important window to showcase Wanning’s city image of trendy mountains and seas and dynamic coastal vitality, achieving a dual unity of commercial value and social value.
