- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：Intersection of Haiyu Road and National Highway 224 | Format：led | Duration：15s |
| Location：March 3 Square | Min Qty：1 | |
| Size：15m(W)X6m(H)= 90㎡ | Min Period：month |
The screen layout is fully integrated with the movement flow of the square, directly facing the main stage, entrance passage, and the core area for citizen activities, ensuring that audiences naturally receive information efficiently while participating in festivals, strolling, resting, or watching performances. Leveraging its unique status as a cultural landmark and high-density public activity scene, it creates an irreplaceable communication advantage in county-level outdoor digital media.
The large screen is situated in the visual focal area of the square and becomes the central hub of information during major events, attracting tens of thousands of citizens and tourists to stop and watch, forming a natural attention magnet. Its core value lies not only in hardware display capabilities but also in the integrated media ecosystem of culture, traffic, and credibility. The large screen is not merely a piece of technology; it is a digital platform for the dissemination of national culture.
LED is not just a tool for information dissemination but also a window to national culture, an engine for urban vitality, and a platform that carries brand trust—blending the ceremonial sense of traditional festivals, the gathering power of public spaces, and the precision of digital media. It provides brands with county-level communication solutions that combine depth, warmth, and effectiveness, enabling high exposure and trust with relatively low investment. It is a strategic media choice for brands aiming to cultivate the central mountainous market.
The square naturally serves three core scenarios: daily leisure, festival activities, and government publicity, with an average dwell time of 3-8 hours, providing ample opportunities for LED screen advertising to capture information and enhance brand recall, significantly improving advertising conversion efficiency.
Relying on the unique positioning of the core cultural landmarks and urban public activity centers of Qiongzhong Li and Miao Autonomous County, and empowered by ethnic cultural IP, full-scenario audience coverage, hardware configurations adapted to the tropical mountain climate, and operational support with official endorsement, it has become a prime communication vehicle that deeply engages the local Qiongzhong market and connects Li and Miao cultures with modern consumption. Its media advantages are concentrated in six core dimensions, perfectly meeting the advertising needs in the county markets of central Hainan and achieving the threefold value of cultural empowerment, precise reach, and long-lasting communication.
Located next to the main artery Haiyu Road, connecting the county’s central business district with surrounding residential areas, it lies on a path frequented by both vehicle and foot traffic. The media exposure along the city’s main travel routes grows exponentially, making it a core window for regional cultural communication and giving advertisers' brands a unique cultural connotation and local appeal, distinguishing it from ordinary commercial media.
The core advantages of large screens lie in the deep integration of location value, cultural value, and communication value. They not only possess the general advantages of outdoor LED screens but also feature unique ethnic cultural IP and festival traffic boosts. It is the preferred outdoor media platform in central Hainan for brand promotion, cultural display, and public welfare campaigns, particularly suitable for brands in tourism, real estate, consumer goods, and cultural industries.
The investment value of LED advertising projects does not stem solely from the media’s display function but from the compounded value of prime location traffic, ethnic cultural IP, policy incentives, and diversified revenue. This meets the communication needs of local commercial and tourism brands while aligning with the trend of cultural and tourism integration development in Hainan.
