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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：Intersection of Zhongxing Avenue and Jiefang Road | Format：led | Duration：15s |
| Location：Thank You Inn | Min Qty：1 | |
| Size：25.3m(W)X6m(H)= 151.8㎡ | Min Period：month |
Danzhou Shangkeyou Hotel is located in the core area of western Hainan, with a prime location and convenient transportation, making it an ideal choice for business trips and leisure vacations. To enhance guest experience and brand communication effectiveness, the hotel has carefully installed high-definition LED advertisements in prominent locations in the lobby and main entrance. The large-screen content can be updated in real time, precisely matching the audience's needs at different times, enhancing the technological feel of the space while effectively conveying the warmth of the brand. The screens can also display customized visual content, creating an immersive atmosphere that allows every visitor to feel the hospitality of Danzhou and the professionalism of Shangkeyou.
The hotel's LED screens, when illuminated at night, exhibit significant environmental integration and visual presence. The exterior advertising display can cycle through dynamic slides, effectively increasing brand recognition and regional attention. The large-screen content seamlessly aligns with the hotel's warm, convenient, and cost-effective brand tone and is suitable for high-frequency demand scenarios such as travel information, local services, dining promotions, and hotel discounts. It particularly meets the needs of migrant populations who rely on real-time information, forming a closed-loop communication chain between the hotel, large screens, and services.
Located in prominent areas at the hotel's main entrance and lobby, and adjacent to main urban roads and commercial districts, the daily flow of people and vehicles is dense. Guests, visitors, nearby residents, and passersby naturally form a stable and diverse audience, ensuring high-frequency exposure to the advertising content. By using LED advertisements, the brand can effectively reach this high-value audience and improve conversion efficiency.
The advertisements offer flexible time slot combinations and more competitive pricing, making them especially suitable for local businesses, new brand trials, or promotional campaigns. It is not just a screen but an efficient media platform connecting the brand with the city's active audience, combining traffic value, situational warmth, and communication effectiveness.
With the four core advantages of prime location, precise target audience, diverse scenarios, and advanced technology, it has become a highly commercially valuable media placement platform in the center of Danzhou City, serving multiple functions including information dissemination, brand display, and enhancing user experience. Combined with the hotel membership system, it can provide precise targeted placements to improve conversion efficiency.
The core competitiveness of the large-screen media platform lies in the high traffic coverage brought by its central location, the high conversion potential of its precise audience, the multi-dimensional communication offered by the all-scenario matrix, and the flexible operation enabled by intelligent technology. It is a rare high-quality media resource in the center of Danzhou City, providing brands with integrated marketing solutions characterized by wide coverage, deep engagement, and high conversion.
LED large-screen advertising centers on deep integration with hotel scenarios, building a full-chain communication network covering outdoor attraction, lobby conversion, and in-room penetration. This not only maximizes the commercial value of large-screen advertising but also enhances the hotel's competitiveness through scenario-based experiences, creating dual empowerment in terms of investment returns and brand value growth.
Relying on this naturally high-net-worth traffic, it provides advertisers with precise, high-frequency, and measurable exposure scenarios, forming a sustainable source of media rental income. The large screen has gone beyond traditional decorative or informational display functions and is gradually evolving into a digital infrastructure that integrates traffic aggregation, commercial monetization, and brand empowerment. Its investment value will continue to be unlocked as operations deepen.
