- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 46, Haiyu Middle Line, Xiuying District | Format：led | Duration：15s |
| Location：Zhanxing Huijing Famous City | Min Qty：1 | |
| Size：14.6m(W)X10.8m(H)= 157.68㎡ | Min Period：month |
This LED large screen uses high-brightness outdoor full-color modules, supporting high-definition dynamic video playback. With its super-large area, all-directional visibility at intersections, and mandatory red-light stop exposure, it creates an overwhelming visual presence that remains clear even from 350 meters away, effectively capturing audience attention. As an important route connecting the main urban area and Jiangdong New District, its traffic hub and commercial value are increasingly prominent. Leveraging the mature ecosystem of the Wanda business district and the city ingress and egress traffic benefits, the LED has evolved from a single real estate advertising screen into a regional-level brand communication hub.
The screen is an efficient outdoor media channel based on main road traffic, driven by commercial consumption potential, and leveraging forced exposure at intersections. It provides brands with large-scale, high-completion-rate, and high-retention city-level exposure. As a high-potential digital communication node on the main thoroughfare of Xiuying Avenue entering and leaving the city, its media value far surpasses that of ordinary community or road advertising screens.
Located at No. 46 Haiyu Middle Line in Xiuying District, it is a landmark outdoor media site in the core area of Haikou’s west city commercial district. Adjacent to Haikou Wanda Plaza, a large commercial center, it covers the dual traffic catchment areas of Xiuying District’s sub-center and the provincial government’s central urban business district. As an important exterior display medium for the Zhanxing Huijing City commercial complex, it has become a prime outdoor advertising resource for targeting Haikou’s west city high-end consumption market due to its superior location, high-definition display technology, and precise audience coverage.
Situated diagonally opposite Haikou Wanda Plaza, it shares the multi-functional aggregation effects of shopping, dining, culture, and entertainment within the Wanda business district, serving tens of thousands of high-end consumers daily. The surrounding area is covered by multiple bus routes, close to major urban roads such as Haiyu Middle Line and Baishuitang Road, forming a three-dimensional traffic network for buses, driving, and walking.
With its prime location in the core business district, high-definition display technology, precise audience targeting, and flexible operational model, it has become a highly valuable outdoor media resource in the western district of Haikou. It provides advertisers with a brand communication solution that offers low loss, high return, and accurate reach, making it the preferred medium for targeting the high-end consumer market in western Haikou.
Through multi-dimensional empowerment in location, audience, technology, scenarios, and operations, the advantages of precise reach, efficient dissemination, and value conversion of large-screen advertisements are fully realized. Whether for shaping the image of high-end brands or driving foot traffic for local merchants, this medium enables precise implementation, establishing itself as the preferred advertising platform for the high-end consumer market in western Haikou.
Leveraging the full-business layout of Zhanxing Huijing Mingcheng Commercial Complex and Wanda Plaza, the large screens create a complete chain of LED advertising exposure, scenario experience, and consumer conversion. This transforms advertising from a simple visual display into an effective touchpoint that directly guides consumer behavior. Advertisements generate brand synergy and amplify communication effects through joint marketing.
The investment value of large screens essentially lies in the combination of scarce location resources, a high-value customer base, scenario synergy advantages, and policy cost benefits. By using LED advertising as the core monetization vehicle, it enhances revenue efficiency through precise targeting, increases value premium through technology and scenarios, manages risk through policies and operations, and ultimately achieves both short-term stable profits and long-term value appreciation.
