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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 505, Xingkang 3rd Street, Central Business District, Tianfu New Area, Shuangliu District | Format：led | Duration：15s |
| Location：Chengdu Tianfu Joy City | Min Qty：1 | |
| Size：17.28+0.96+17.28)m*13.44m | Min Period：month |
As a benchmark project for COFCO Group's youth-focused center in Southwest China, Tianfu Joy City positions itself around trends, social interaction, and entertainment. It gathers pop-up flagship stores, internet-famous eateries, immersive theaters, and diverse cultural spaces, attracting over 80,000 young visitors daily. Its main LED facade faces the main thoroughfare of Tianfu Avenue, adjacent to Science City Station on Metro Line 1 and multiple bus lines, occupying a prime visual spot in the emerging business-residential and cultural tourism consumption areas of South Chengdu.
Leveraging the policy advantages of Tianfu New Area, a highly active young audience, cutting-edge display technology, and strong content co-creation capabilities, the LED screen at Chengdu Tianfu Joy City has become a strategic communication platform linking brands with the main new consumer groups in Southwest China and igniting social buzz. It is not only an amplifier of trendy culture but also a window into the city’s youthful heartbeat, serving as a powerful commercial display tool and an important showcase of Chengdu's urban image and technological strength.
With its prime location, highly active young audience, advanced display technology, and strong content ecosystem integration, it has built a high-value communication advantage distinct from traditional outdoor media. It has become a strategic digital medium for brands to precisely reach the Z-generation and new consumer main forces in Southwest China, providing high-altitude communication solutions that combine attention, sharpness, and conversion power.
The LED screen is a multimedia matrix that integrates technology and art, collectively creating a full-scene visual experience system that is stunning outdoors and immersive indoors. It has become an iconic media landmark in Tianfu New Area and in Chengdu as a whole. Brand advertising effectiveness far exceeds that of traditional outdoor media, helping brands achieve precise marketing with immediate impact.
Large screens are not just a set of display devices; they are urban infrastructure that integrates technology, commerce, and culture. With three major indoor LED screens as its backbone, it collectively forms a perceptive, living light-and-shadow entity that continuously injects technological brilliance into the ancient city of Chengdu, guiding the future direction of commerce and urban culture.
The reason why large screens have become highly competitive media platforms in Southwest China lies in their deep integration of technology with high-end consumption scenarios in Tianfu New Area and the diverse needs of different customer groups. This creates a four-dimensional advantage system of precise reach, strong experience, high conversion, and wide dissemination. In the realm of outdoor media, this forms a unique marketing value loop. Brand events linked with LED screens can enhance consumer perceived value by 25%.
Tianfu Joy City is located in the core of Tianfu New Area, within a dual radiation zone of industrial and consumption upgrades in the South International City. Within a 1.5-kilometer coverage radius, it gathers a large number of mid-to-high-end residential communities, business professionals in the Tianfu Headquarters Business District, and trendy young groups, forming a three-dimensional customer structure of quality families, business elites, and trendsetters.
As a regional commercial benchmark, its opening day attracted a maximum of 100,000 visitors. The stable flow of traffic provides continuous support for LED advertising revenue, forming a positive cycle of traffic - revenue - value enhancement. For investors looking to enter the Southwest market, this not only offers stable advertising revenue returns but also allows them to leverage regional development momentum and technological upgrades to realize value appreciation, making it a premium investment choice with both stability and growth potential.
As a digital media benchmark for trends in the core business district of Tianfu New Area, its investment value far exceeds that of traditional outdoor advertising platforms. This is not only due to its current high exposure and strong interaction but also due to its long-term strategic significance as a super interface for youth culture in Southwest China.
