- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 255, South Section of Tianfu Avenue, Shuangliu District | Format：led | Duration：15s |
| Location：Yuanda Shopping Center | Min Qty：1 | |
| Size：9.28m*15.52m | Min Period：month |
As the flagship project of Yuanda Commercial Group in the Southwest, Chengdu Yuanda Shopping Center is driven by both fashion trends and family lifestyle, with an average daily footfall of over 80,000 people, reaching more than one million middle-class and highly educated families in the southern part of the city. Its main façade LED screen faces the main thoroughfare of Tianfu Avenue and is adjacent to Exit C of Huafu Avenue Station on Metro Line 1, occupying a prime visual location along the city's north-south central axis, becoming a key visual gateway for entering and exiting the southern business and residential district.
The large screen at Yuanda Shopping Center has become a high-value platform for brands to capture the mindshare of the southern city, achieving a combination of branding and marketing effectiveness. It serves not only as a super window for commercial information but also as a stage that showcases the city's vitality through light and imagery. Leveraging a high-end customer base, superior accessibility, innovative content capacity, and strong scene integration, it provides an advertising display platform for brand merchants.
With its prime location, high-quality traffic, advanced technology, and strong integration with commercial scenarios, it builds a high-value communication advantage that is different from traditional outdoor media. It has become a strategic digital medium for brands to accurately reach high-net-worth individuals in the southern city and achieve synergistic brand and sales effects, directly connected to the B1 level of the mall, ensuring visibility immediately upon exit and covering more than 60,000 metro passengers daily.
As an important component of the commercial complex, it not only enhances the mall's digital display capabilities but also provides consumers with a richer visual experience. Leveraging its superior location, advanced technological setup, and precise audience targeting, it has become an important media platform for commercial advertising in Chengdu.
The large screen is a landmark media facility in the core business district of the Southern High-tech Zone. It consists of three main systems: an outdoor main screen, a transparent screen, and an interactive creative screen. Together, they create a full-scenario, multi-angle, immersive visual communication matrix. As the urban reception hall of the southern section of Tianfu Avenue, the large screen is not only the image window of the shopping center but also a digital bridge connecting brands with high-net-worth customers, attracting over 300,000 viewers every day.
LED has surpassed the traditional scope of outdoor media, becoming digital infrastructure that connects brands, consumers, and the city. It is not only the eye of the shopping center but also the visual heart of the Southern business district. With the triple advantages of prime location, technological innovation, and scene integration, it continuously creates communication value for brands and adds digital charm to the city.
The media advantage of large screens essentially combines the benefits of urban strategic location, technological empowerment, precise audience value, and business ecosystem integration. LED screen advertising is no longer merely outdoor exposure; it is a bridge for brands to establish deep connections with high-net-worth customers in the Southern district. Located in the core area of Tianfu Central Axis, it uses innovative technology to deliver a stunning visual experience and achieve efficient conversion in high-frequency scenarios targeting precise audiences.
Advertising becomes the optimal solution for igh-end brands to deeply cultivate the Southern district. It avoids the high premium costs of prime tourist areas while precisely reaching audiences with actual consumption needs, achieving both brand promotion and sales effectiveness. It is not just a media placement but a strategic layout that embraces urban development trends and targets high-value customers.
