- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1388, Middle Section of Tianfu Avenue, High-tech Zone | Format：led | Duration：15s |
| Location：Hong Tang Shopping Center | Min Qty：1 | |
| Size：16m*8.8m | Min Period：month |
As a regional commercial center serving high-end residential areas and young families, this LED screen is seamlessly integrated into the main facade of the building with a concise and modern design language, becoming an important interface connecting community life and city information. Its location directly faces the main entrance of the mall and the street-facing plaza, effectively covering incoming and outgoing traffic, people waiting for pick-ups, and residents strolling in the surrounding community, creating a stable and high-frequency scene for information exposure.
As one of the few self-owned large outdoor LED resources in the high-tech zone's community-level commercial area, this screen combines practicality, approachability, and growth potential. It provides a cost-effective and highly targeted communication platform for local brands, educational institutions, and lifestyle service providers. Against the backdrop of the continuously increasing residential density in southern Chengdu and the rising value of community commercial spaces, the Hongtang LED screen is steadily transforming from a traditional advertising medium into a warm and approachable community digital window.
The service coverage of Hongtang Shopping Center includes multiple high-end residential areas along Tianfu First Street, with a permanent population of over 150,000. Families account for a high proportion, consumption is stable, and repurchase rates are strong. The LED screen faces the mall's main entrance and pick-up/waiting areas, naturally covering high-frequency life scenarios such as parents dropping off and picking up children, weekend family activities, and daily shopping. In an interference-free environment, advertising information is repeatedly received, enhancing recall.
The urban interface of the Jian'nan Avenue—Tianfu First Street area is continuously being optimized, with Metro Line 30 stations nearby and surrounding commercial facilities becoming increasingly mature. The area's population influx and consumption vitality will continue to strengthen. As a scarce self-owned large outdoor LED resource within the region, the media value of the Hongtang LED screen has long-term growth potential.
The value of large screens lies not in their impressive visual scale, but in their practical communication logic rooted in the community, close to everyday life, and capable of efficient conversion. In an era where traffic competition and localized marketing coexist, they provide brands with a low-cost, high-trust, and sustainable community communication platform. As a strategic media for cultivating the family market in the southern part of the city, the advertisement content can be changed at any time, and the shape and size can be customized, meeting the diverse needs of different advertisers and offering them personalized advertising display solutions.
LED large screens rely on highly precise audience targeting, strong scene adaptation, and high-definition technology as their core competitiveness. In the commercial ecosystem of Dayuan business district in the High-tech Zone, they create differentiated media value. Their advantages come not only from the dual benefits of industrial and consumer activity in the business district, but also from the deep integration of LED technology with fashionable, lively, and intelligent commercial positioning, making them an ideal platform for brands to reach young families, business elites, and trend-focused groups.
Relying on the industrial and consumer benefits of the Dayuan business district and through deep integration with mall positioning, formats, and events, advertising communication is made precise and efficient. Whether it is scene penetration for parent-child brands, traffic attraction for trendy brands, or tone shaping for high-end brands, large screens can maximize the impact of communication through a combination of audience matching, scene adaptation, and technical support, making them a highly valuable segmented media resource within the commercial entities of Chengdu High-tech Zone.
The investment value is rooted in the traffic benefits of core business districts in the High-tech Zone, as well as the technical and scene adaptation advantages that align with mall positioning. With a clear profit path and stable long-term appreciation potential, large screens are highly attractive for investment, whether for short-term advertising revenue or long-term asset and brand premium gains.
