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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 500, Jiaozi Avenue, Wuhou District | Format：led | Duration：15s |
| Location：Mo Fang Shopping Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12.96m*4.9m | Min Period：month |
The large LED screen is located in the core business district of Jiazi Avenue in the High-tech Zone, adjacent to Jincheng Avenue Station on Metro Line 5. It is an important digital visual platform of Mofang Shopping Center, under Hopson Development Holdings. As part of the emerging commercial landmark in the southern part of the city, this LED screen is seamlessly integrated into the building facade. With modern design and high-brightness display technology, it has become a key window for expressing the area's nighttime economy and trendy culture.
Leveraging the mixed-use format of the open-street Box Mall in Mofang Shopping Center, and its proximity to Jiazi Park and the Financial City CBD, the LED screen not only serves tens of thousands of visitors daily within the center but also reaches commuters and leisure crowds along Jiazi Avenue, creating high-frequency, multi-scenario content engagement. Its clean and sleek visual language coordinates harmoniously with the surrounding urban environment, delivering commercial information while injecting digital aesthetic vitality into public urban spaces.
As part of the smart business ecosystem in Chengdu High-tech Zone, the Mofang LED is gradually evolving from a traditional advertising medium into an interactive, curatable, and collaborative brand platform, continuously empowering regional commercial upgrades and the city's digital image construction. Through creative content, it becomes a city landmark with an average of over 120 daily plays and significant social media impact.
The LED screen at Mofang Shopping Center, as a new type of digital media, focuses on audience precision, immersive scenarios, and content flexibility as its core competitiveness. It provides brands with a communication platform that efficiently reaches young consumers while deeply integrating into local trendy culture.
LED large screens integrate a rich and colorful display of advertisements, creating a multi-layered commercial atmosphere. Alongside the atrium's water features and interactive projections, these screens use light and shadow art to craft a trendy artistic exhibition space, immersing consumers in a modern and fashionable environment. The screens are distributed across multiple areas of the shopping center, with LED displays at the entrances serving as decorative highlights. Their dynamic effects attract visitors, guide their sight upwards, and draw foot traffic to the upper levels.
With a core competitive advantage rooted in the deep integration of forest-themed settings and digital technology, a differentiated media value system has been established in the high-end commercial matrix of Jiazi Park business district. This advantage comes not only from the district's traffic benefits but also from the perfect adaptation of LED display technology to commercial spaces, consumer scenarios, and local culture, making it an excellent medium for brands to accurately reach young, high-net-worth consumers.
The core strength lies in the deep combination of natural scene integration, precise localization of traffic, innovative technological experiences, and differentiation in competitive positioning. It serves as the preferred vehicle for brands to conduct precise communication and scenario-based marketing in the Jiazi Park business district. Whether shaping the tone for young fashion brands, enabling interactive promotion for family-oriented brands, or enhancing the scene integration of lifestyle brands, the large screens maximize communication effectiveness through the combined advantages of scene adaptation, precise audience targeting, and upgraded experiences. They are highly valuable niche scene media resources within Chengdu's high-end commercial complexes.
Its investment value lies not only in the direct revenue from advertising rentals but also in the multi-dimensional monetization brought by scene empowerment and brand collaboration. The key factors include the certainty of location-based traffic, high conversion value of target audiences, diversity in scene operations, and the rarity of differentiated competitive positioning.
