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| Area：Dalian | Type：Outdoors | Frequency：0 |
| Address：Hongfu International Building, No. 228 Changjiang Road, Zhongshan District | Format：billboard | Duration：0 |
| Location：Hongfu International Building | Min Qty：1 | |
| Size：32m（宽）×12.1m（高） | Min Period：month |
This wall-mounted billboard is built on the high-rise exterior of Hongfu International Building, featuring a large display area and wide viewing angles. It has strong long-distance recognition and all-weather display capabilities. Whether viewed from the main artery of Renmin Road or looking up from the exit of Qingniwa Bridge Station on Metro Line 2, the billboard captures the audience's attention instantly, creating an effective brand memory anchor.
Located in the Qingniwa Bridge business district of Zhongshan District, Dalian, near the South Square of Dalian Railway Station, the media faces Changjiang Road, one of Dalian's main east-west thoroughfares. It is a primary transfer hub for metro and light rail, with multiple city bus lines and long-distance bus terminals nearby. The daily flow of vehicles and people is enormous. The media area is nearly 400 square meters, with a large size, moderate height, and a perpendicular sightline from the main road exceeding 500 meters, resulting in high attention rates and excellent advertising effectiveness.
As a scarce building media resource in Zhongshan District, the Hongfu International Building wall billboard not only occupies a physical high point but also sits at the intersection of urban information and consumer traffic. With its unique locational value and media attributes, it has become a highly influential outdoor advertising resource in Dalian's core urban area.
The billboard, mounted on the high-rise exterior of the building, offers a large display area and long viewing distance, providing strong visual impact and recognition. Whether day or night, it can achieve efficient all-weather communication through high-brightness materials, dynamic lighting, or creative design, leaving a distinctive brand imprint on the city's skyline.
As a long-established commercial center in Dalian, Qingniwa Bridge carries the city’s memories and modern vitality. Placing wall advertisements here not only achieves high physical exposure but also leverages the regional cultural momentum to enhance deep connections between the brand and the local market, shaping a public image rooted in Dalian and trusted by the public. With its prime location, wide visibility, quality audience, and scarce resources, it builds an irreplaceable high ground for outdoor communication.
As a landmark advertising medium in front of Dalian Railway Station, placing an ad here can gain a sense of legitimacy and prestige, enhance brand image, and demonstrate brand strength. The media is exclusively operated, ensuring that advertisers’ messages are not interfered with by other ads, achieving strong and exclusive brand exposure and preventing ad messages from being lost among numerous others.
The ad space is located on a path that pedestrians and vehicles must pass, creating mandatory visual engagement. The ad message is delivered directly and efficiently, with high brand recall. Studies show that outdoor ads in the core positions of commercial areas can achieve brand recall rates of 15-25%. With its unique prime location, stunning visual impact, and efficient communication value, it is an ideal outdoor advertising medium for brands to increase awareness and drive sales conversion in the Dalian market.
Located at No. 228 Changjiang Road, Zhongshan District, the site is north of Dalian Railway Station, south of the Qingniwa Bridge commercial area, and east of Victory Shopping Plaza, forming a dual engine coverage of traffic and commercial flows. It is adjacent to Youhao Square Station on Metro Line 2 and Dalian Railway Station on Metro Line 3, with over ten bus routes converging, creating a three-dimensional transportation network covering the entire city. As the first visual touchpoint for entering and leaving Dalian’s urban area, the ad space faces the station exit and the main entrance of the commercial area, making it a path that travelers and citizens must pass.
