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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 390, Section 2, Furong South Road, Xianfeng Street, Tianxin District | Format：led | Duration：15s |
| Location：Xinyuan Xinyuehui | Min Qty：1 | Operating Time：0-24o'clock |
| Size：18m（宽） ×9m（高） = 162㎡ | Min Period：week |
Relying on its precise positioning as a quality family-oriented and child-experience-focused destination, as well as its stable daily foot traffic, the LED screen media resources both inside and outside the project have become an important digital window for brands to reach family customers in Nancheng. With accurate family audience coverage, integration into community commercial scenes, high-frequency effective exposure, and flexible content operation capabilities, it has become a high-value digital media platform that deeply engages the Nancheng market in Changsha and connects with quality family life.
The LED screen is not simply a window for displaying information; it is an emotional, scenario-based, and highly sticky communication node embedded in the daily life routes of Nancheng families. Centered on precise audiences, real-life settings, and flexible content, it provides brands with an efficient communication pathway that is not only seen but also remembered, trusted, and chosen.
The screens are used not only for brand exposure but also deeply participate in mall PR events, member days, holiday markets, and other content dissemination, forming a closed-loop from advertising to events, in-store visits, and repeat purchases, enhancing the effectiveness of placement. Xinyuehui, with a core focus on families and children, has a daily customer base where over 70% are primary consumers aged 25–45 years.
As a landmark outdoor screen at the gateway of the Chang-Zhu-Tan tri-city integration, it dominates the prime intersection of Furong South Road and National Highway 107, directly facing the main exit of Zhongxin Plaza Station of Metro Line 1 and opposite the Zhongxin New City Station of the Chang-Zhu-Tan intercity light rail. With its unique locational advantages, stunning visual presentation, and precise audience coverage, it has become the core media choice for brands to capture the Chang-Zhu-Tan integrated city market, providing advertisers with a high-quality major platform for efficiently reaching their target audiences.
This LED large screen is located at the core of the integrated commercial district of the Chang-Zhu-Tan area and the commercial district supporting the provincial government. It serves as a key transportation hub connecting the main urban areas of Changsha, Zhuzhou, and Xiangtan. As a landmark screen in southern Changsha, it sits along Furong South Road, the city's main north-south artery, with a daily traffic flow of over 100,000 vehicles, achieving a 100% interception effect for passing traffic. It is only 50 meters from the Citic Plaza Station of Metro Line 1, with more than 15 nearby bus routes forming a four-dimensional transportation network of metro, bus, private car, and intercity light rail, easily reaching the core consumer groups of the three cities in the Chang-Zhu-Tan region.
As a flagship board at the core of the Chang-Zhu-Tan intercity transportation hub, it can also reach a large number of business travelers and commuters, further expanding brand exposure, enhancing brand influence in the three cities, converting advertising audiences into actual consumers, and significantly increasing the commercial value of the billboard. Meanwhile, this commercial district gathers consumer traffic from the three cities, with massive human and vehicle flow, providing a broad audience base for advertising dissemination.
With its unique integrated hub location, exclusive communication environment, impressive hardware specifications, precise audience targeting, synergistic commercial district effect, flexible advertising methods, and strong brand impact, this LED board has become a highly valuable premium resource in Changsha's outdoor advertising market. Whether for brand image display or product promotion, it delivers advertising results beyond expectations and is a strategic media choice for capturing the Chang-Zhu-Tan integrated market.
