- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：Outdoors | Frequency：120 |
| Address：No. 517, Section 2, Xiangfu East Road, Yuhua District | Format：led | Duration：15s |
| Location：Tongcheng Commercial Plaza | Min Qty：1 | |
| Size：15.04m（宽） ×21.56m（高） =324.26㎡ | Min Period：week |
The LED screen is typically installed on the street-facing façade of the Tongcheng Commercial Plaza or above the main entrance of the Desiqin Four Seasons Shopping Center, directly facing the main thoroughfare Xiangfu East Road. It offers an open, unobstructed view, supports high-definition dynamic video playback, and provides excellent daytime visibility and nighttime performance. Thanks to its prime location, high-density foot traffic, mature commercial ecosystem, and high-standard LED hardware, the Red Star Desiqin Tongcheng Commercial Plaza screen has become an unmissable digital marketing strategic node in South Changsha.
With its golden position in the core business district of South Changsha and a mature consumption ecosystem, its media value is reflected not only in high exposure but also in precise audience targeting, strong commercial synergy, and the deep integration of high communication efficiency. The daily vehicle flow exceeds 80,000, daily pedestrian traffic over 100,000, and the population within a 3-kilometer radius exceeds 300,000, covering mature residential areas such as Gaoqiao, Jingwanzi, and Dongjing, providing a solid consumer base.
The LED screen, built around a high-potential location, highly active audience, and highly synergistic commercial ecosystem, is a city-level digital communication platform. It is not only a carrier of information but also a strategic entry point for brands to deeply integrate into the South Changsha consumer lifestyle circle. As the core outdoor media of the Red Star business district, it constitutes an important part of Changsha's nighttime economy, with the business district seeing an average daily visitor flow of over 240,000.
This business district has been selected as part of the second batch of national night culture and tourism consumption clusters. The nighttime business offerings are extremely rich, with over 80% of merchants operating at night. Leveraging its technological advantages, prime location, large customer flow, and synergistic business effects, it has become a highly valuable outdoor media platform in southern Changsha, particularly suitable for brand exposure, event promotion, and nighttime marketing communications.
As a key transportation hub connecting southern Changsha to the city center, this LED screen faces the busiest intersection in the southern city. The intersection of Xiangfu Road and Shaoshan South Road, two major urban arteries, is right here. Traffic and pedestrian flow from the Xiangfu Elevated Highway create a natural pause point at the traffic lights, with a 90-second wait time that allows LED ad content to receive ample exposure and retention time, achieving a dual communication effect of 100% vehicle interception and high pedestrian reach.
The screen is not only an advertising display but also a digital showcase of the commercial vitality of the provincial capital’s Red Star business district. With its unique, unreplicable location advantage, precise audience targeting, stable communication effect, and diverse scene value, it has become a core communication hub in the LED media market, linking southern urban consumers with high-end brands.
Thanks to its unique location advantage, innovative AR interactive experience, and stable investment return, it has become the core communication hub connecting brands and consumers in the southern business district. Driven by both the digital economy and nighttime economy, this large screen will continue to release commercial value, bringing partners a triple benefit of traffic, experience, and conversion.
