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- Specs
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- Media Map
| Area：Changsha | Type：Outdoors | Frequency：300 |
| Address：383 Jinxing Middle Road, Yuelu District | Format：led | Duration：10s |
| Location：Wangfujing Square | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16m（w）*25m（h）=400㎡ | Min Period：month |
As a landmark commercial entity in the Hexi business district, Wangfujing Plaza sees an average daily footfall of 20,000 people, which can exceed 50,000 during holidays. The surrounding area includes dense residential communities, universities, office buildings, and multiple bus routes, and it is near Metro Line 6, forming a three-dimensional transportation network. The facade LED not only serves the mall's own brand promotion but also provides a high-exposure window for external brands.
Located at the core intersection of Hexi's main arteries, Jin Xing Road and Tongzipu Road in Yuelu District, directly facing the main entrance of Wangfujing Department Store, the three-way traffic convergence with long traffic light waits naturally creates a mandatory viewing scenario. The facade LED is mounted high on the building, with an open and unobstructed view, effectively covering vehicles, bicycles, and pedestrians simultaneously.
As an important part of Wangfujing Plaza's building facade, this LED is not an awkward addition but organically integrates with the overall commercial image. Brands advertised here not only gain exposure but also leverage the credibility of Wangfujing's nationwide department store chain, enhancing their tone and trustworthiness. With its high-energy location, quality traffic, and high-standard LED display, it forms a triad that establishes a city-level digital communication node, making it an indispensable strategic medium for brands deeply cultivating the Hexi market in Changsha.
The LED is hailed as Hexi’s number one screen, dominating the golden cross intersection of Jin Xing Avenue and Tongzipu Road, the heart of Greater Hexi. It is situated in the core area of Hexi’s municipal commercial district, adjacent to the Changsha Municipal Government, making it a highly influential outdoor advertising landmark in Yuelu District and the entire Greater Hexi region.
As the core advertising display platform of the commercial district, it can reach tens of thousands of visitors daily, making it an ideal carrier for brand promotion and mall marketing activities. The surrounding area gathers several high-end commercial projects at the intersection of Yinpen Road and Yuelu Avenue, forming a twin-star commercial pattern and enhancing the regional commercial value. With its advanced technology, superior geographic location, commercial potential, and professional operational management, the media has become one of the most influential outdoor advertising platforms in Changsha's Hexi commercial district.
The media reaches an average of 550,000 vehicle flows and 800,000 pedestrian flows daily, covering a permanent population of over one million within three kilometers. Tongzipo Road, as the east-west artery of Hexi, handles commuting traffic from Yuelu District to the municipal government, while Jinxing Avenue runs north-south, connecting Wangcheng with the city center. The surrounding area clusters the most representative high-end residential areas, enterprises, and government institutions in Changsha, reaching government audiences.
As a must-visit place for Hexi residents for shopping and leisure, Wangfujing Plaza integrates shopping, entertainment, and office functions, forming a commercial synergy with other shopping centers like Bubugao. This provides strong commercial ecosystem support for LED advertising. This LED media is not only an ideal platform for brand image display but also an important bridge connecting brands with high-net-worth consumers, attracting over 90% of people to stop by, creating unique spatial value, and establishing a three-dimensional communication space for interaction with citizens.
As Hexi's first-screen, its media advantage is not merely based on scale and location but deeply integrates LED technological innovation, core commercial district traffic quality, and commercial ecosystem synergy, building an irreplaceable competitive edge in outdoor communication.
