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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 8 Guanyin Bridge Pedestrian Street | Format：led | Duration：15s |
| Location：Grand Fusion City | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
As an important digital window for the youth-themed commercial area of Chongqing Dazhongcheng, this LED screen not only enhances the visibility of the entrance but also creates an immersive social experience through dynamic content, effectively capturing the attention and engagement of young audiences. It serves not only as an efficient commercial medium but also as a city-level interactive interface connecting trendy culture, youth social interaction, and digital experiences in the Guanyinqiao commercial district, showcasing a distinctive value within the regional commercial landscape.
Thanks to its prime location in the core area of Guanyinqiao, high-traffic dual-rail entry points, strong concentration of Gen Z consumers, expressive trendy content, and mature youth-focused commercial operation system, it establishes a highly competitive digital communication advantage among commercial properties in Chongqing. It is frequently used for brand promotion and mall-themed events, with long screen-on hours and high exposure.
As the core visual carrier of Guanyinqiao’s youth social and engagement space, the LED screen in the 2nd-floor atrium of Gate 6 is deeply integrated into the mall’s traffic flow, becoming a key medium connecting with Gen Z consumers. Located inside Chongqing Dazhongcheng at 8 Guanyinqiao Pedestrian Street, Jiangbei District, it occupies a central position in the atrium above the escalator leading to the second floor at Gate 6, directly facing the upward traffic path with no visual obstructions. It is the first major visual focal point consumers encounter when entering the mall, naturally capturing the high-frequency traffic brought by Gate 6.
With precise scene positioning, high-quality hardware, and a young audience base, the LED screen has become the core medium of choice for brands targeting Chongqing’s youth market. It is not only an important tool for mall operations but also a key link between trendy culture and commercial value.
As the core visual medium for youth consumption in the Guanyinqiao commercial area, the LED screen in the atrium on the 2nd floor of Gate 6, with its three key features of intercepting traffic, targeting audiences precisely, and coexisting with the scene, has become a rare channel for brands to reach Generation Z.
Its core advantages lie in its deep integration with the youth consumption ecosystem, high synergy with the mall environment, inherent social viral transmission properties, and differentiated positioning due to scarce resources. It is not only the primary medium for brands to reach Generation Z but also a crucial part of mall operations. Its media value will continue to rise with the maturity of the commercial area and upgrades in the mall’s business formats, making it an irreplaceable high-quality media resource in Chongqing's youth commercial market.
It provides fourfold empowerment by leveraging its prime location to capture massive foot traffic, ensuring targeted audiences to secure revenue quality, amplifying monetization potential through diverse collaboration, and reducing investment risk with controllable costs. It is not merely a commercial platform for advertising needs but a value-added asset deeply tied to the youth consumption ecosystem and benefits of commercial area development. Its stable returns and long-term growth potential make it a high-quality investment in the commercial sector, offering both security and cost-effectiveness.
With its superior location and high-definition display, it serves as an important visual communication window within the mall, supporting commercial promotion while also acting as a platform to showcase fan culture and urban trend culture, making it a landmark media point in the Guanyinqiao commercial area not to be overlooked.
