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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：833 Jinfeng Road | Format：led | Duration：15s |
| Location：Chengdu Shimao Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.6m*4.4m=46.64㎡ | Min Period：2weeks |
Located at the core hub where vertical circulation and key store formats intersect, connecting the main entrance, dining floors, and multiple escalators, this spot is a high-traffic area where consumers naturally pass through and pause to rest. It allows brand information to be delivered densely and seamlessly, with a short advertising conversion path and high efficiency.
Chengdu Shimao Plaza is currently the largest commercial complex in the Longquanyi Dapan area in terms of scale, brand level, and concentration of flagship stores. It fills the high-end commercial gap in the region. With no equivalent competitors within a 3-kilometer radius, its core media resources have a natural monopoly. As the local population grows and consumption upgrades, the value of these locations will continue to rise.
LED screens are not just displays; they are high-value digital marketing assets integrating traffic, technology, scenarios, and data. For advertisers or media investors, they offer both short-term promotional impact and long-term asset appreciation potential, making them highly strategic and premium advertising targets in the suburban commercial centers of Chengdu.
As an important visual medium for the mall’s ‘micro-vacation lifestyle’ positioning, it is located on the second floor of the mall’s western area. It serves as a key node connecting different floors and metro foot traffic, creating an immersive commercial experience through a high-spec display system. It has become a landmark media resource in the regional commercial space, functioning as a three-dimensional transportation hub connecting all floors of the mall, with a daily foot traffic exceeding 100,000 people.
As a crucial part of Chengdu Shimao Plaza’s smart mall strategy, the LED in the central atrium on the second floor continuously creates visual miracles in commercial spaces through the perfect fusion of technology and art. It provides consumers with an immersive shopping-as-vacation experience while offering a new paradigm for the media-driven operation of commercial real estate.
LED media can seamlessly integrate into major events marketing such as large-scale festivals, IP exhibitions, and celebrity support campaigns, amplifying communication impact. Compared with high-profile outdoor or subway advertisements, its placement costs are lower, the schedule is more flexible, and there is no interference from the external environment, ensuring exclusive brand message presentation. Media serves not only as a window for information display but also as an efficient brand communication platform that combines traffic, technology, scenarios, and operations, with scarcity, effectiveness, and long-term cooperation value.
As the core media resource of the commercial landmark in Longquanyi District, based on the positioning as a micro-vacation lifestyle center, it deeply integrates LED technology with pedestrian flow advantages. This both overcomes the reach limitations of traditional avertising spaces and creates unique communication value through scenario-based integration, making it an ideal vehicle for brands to capture the consumer market in the eastern city.
Longquanyi District, a key area for Chengdu's eastern expansion, shows clear trends in population inflow and consumption upgrading. The audience scale and consumption potential of LED media will continue to grow. After the shopping mall introduces major formats such as Hema Fresh, customer traffic stickiness is further enhanced. Exclusive content can be created in conjunction with in-mall promotions and brand collaborations, making the communication and consumption scenarios more aligned and shortening the conversion path.
Relying on the positioning as a micro-vacation lifestyle center and its unique, non-replicable spatial location, it forms a composite investment value system characterized by location scarcity, precise target audience, scenario synergy, and flexible operations. This makes it an ideal vehicle for brands to capture the consumer market in the eastern city and a stable source of non-rental revenue for the mall.
