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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：The intersection of North Second Section of First Ring Road and North Renmin Road | Format：led | Duration：15s |
| Location：Longfor Chengdu Shangcheng Tianjie | Min Qty：1 | |
| Size：5.9m*3.2m=18.88㎡ | Min Period：2weeks |
As the core visual medium for the mall's annual IP events, brand pop-ups, and art curation, the Northwest 2nd Floor Atrium LED not only serves advertising purposes but also deeply integrates into spatial storytelling and social interaction, becoming an immersive media node that connects brand emotions with consumer experiences. Thanks to its TOD traffic entrance, youthful audience, scene integration, and operational innovation, this LED has become a highly growth-oriented indoor digital communication resource in Chengdu’s North Gate emerging commercial district.
Located at the intersection of Renmin North Road and First Ring Road in Jinniu District, adjacent to Exit B of Renmin North Road Station on Metro Lines 1 and 6, it allows seamless integration of subway foot traffic. Relying on the TOD commercial model, the project maintains a stable daily footfall, which significantly rises on weekends and holidays. This LED location supports rapid approval, flexible scheduling, and can be linked with mall events for joint exposure, enhancing the synergy of communication efforts.
The LED is more than just a screen; it is a high-certainty digital communication asset embedded in high-frequency urban life scenarios. In brand perception building, fan economy activation, and localized marketing, it demonstrates combined investment potential in terms of traffic value, emotional value, and asset value.
The Northwest 2nd Floor Atrium LED at Longfor Chengdu Shangcheng Tianjie, as a core TOD project along the First Ring Road, emerges as a diversified visual hub after its 2025 renewal. Embedded in a digital media space for young families, its technical capabilities and scene design adapt to the needs of dual audiences, allowing commercial communication to naturally permeate through parent-child interaction, trendy socializing, and nighttime consumption. It has become a key link for brands to connect with the core consumer power in North Chengdu.
The uniqueness of LED lies in the fact that it is not merely a piece of broadcasting hardware, but an integral part of the lifestyle container created after a mall's renovation. It is based on spatial integration, supported by technological adaptation, and centered on aligning with dual target audiences, transforming commercial information into visual content that different customer groups are willing to accept. It not only witnesses the consumption upgrade of core urban circles but also serves as a premium media carrier for brands deeply engaging with the youth and family markets in the northern city area.
Leveraging Longfor’s strong brand resources, LED can prioritize the advertising needs of alliance brands, reducing the vacancy period for advertisements. Meanwhile, the continuous brand renewal and business format upgrades of the mall further enhance the media value of LED as the project matures. Its content presentation does not feel forced, but naturally integrates into the consumption scenes of different audiences, making the delivery of commercial information more approachable.
The essence of LED’s media advantage is the organic unity of location scarcity, audience precision, scenario adaptability, and ecosystem connectivity. It blends into core spaces through hidden design, covers dual target audiences to meet diverse needs, amplifies communication value through ecosystem connectivity, and transforms commercial information into visual content that target audiences are willing to accept. It not only witnesses the iterative upgrade of core urban areas but also provides brands with high exposure, strong resonance, and high-conversion communication solutions, making it an irreplaceable premium media asset in the northern core urban zone.
