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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 1, Wukuaishi West Road | Format：led | Duration：15s |
| Location：Longfor Chengdu North City Sky Street | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.1m*3.5m=21.35㎡ | Min Period：2weeks |
Longfor Chengdu Beicheng Tianjie is located in the mature Jin Niu District within the first ring, adjacent to Shengxianhu Station on Metro Line 1 and multiple major bus routes. Within a 3-kilometer radius, it serves over 500,000 residents, mainly comprising upgrading families, urban white-collar workers, and local long-term residents of Chengdu, with stable consumption habits and high brand loyalty. The LED not only serves advertising purposes but is also deeply integrated into spatial storytelling and emotional connection, becoming an immersive medium for efficient communication between brands and consumers.
With its prime location, high-quality hardware, targeted audience, and integration with scenarios, this LED has become a highly competitive indoor digital advertising resource within Chengdu’s first ring. It demonstrates significant advantages among indoor digital media in mature commercial areas of the first ring in Chengdu, serving as a core visual carrier to broadcast dynamic content such as brand promotions and new product launches, enhancing advertising appeal.
Situated directly in front of the upward escalator view, within the natural line of sight for customers, it creates both forced viewing and immersive experience advantages. The LED is a composite digital media asset combining traffic certainty, audience accuracy, content scalability, and operational synergy. It also relies on Longfor Commercial’s mature operational system, a highly developed regional consumption ecosystem, and the rarity and scenario integration of the location itself.
The Wukuaishi core business district in Chengdu’s North Second Ring is the visual focal point of the largest urban complex in the northern area. Thanks to its superior location, stable traffic flow, and diverse applications, it has become a highly influential media platform in the northern commercial area, providing visitors with a stunning visual experience every day.
The LED in the atrium on the 2nd floor of Longfor Chengdu North City Street is the digital media centerpiece that has emerged after the northern city core business district completed its largest-scale renewal in 2022. Embedded within the breathability of the urban living room, it serves as a key link connecting brands with the main consumer base in the northern city. With scene design and technological capabilities precisely tailored to young audiences, it enables commercial communication to occur naturally in a relaxed social atmosphere.
What makes the atrium LED unique is that it is not merely a piece of communication hardware. It is situational media following the mall's renewal and upgrade, based on spatial integration, supported by technological adaptation, and centered on audience alignment. It transforms commercial information into visual content that young consumers readily accept, witnessing the revitalization of the old business district while serving as a strategic platform for brands seeking to capture the northern city's young consumer market.
Leveraging the benefits of the upgraded northern business district and the unique resources of the first-store matrix and dual audience ecosystem, the media value is upgraded from mere exposure to immersive scenes, precise conversion, and brand resonance, making it a strategic platform for brands to gain a foothold in the core consumption market of North Chengdu.
Its core advantages lie in the organic unity of location scarcity, audience precision, scene adaptability, and ecosystem connectivity. Based on high-traffic hotspots, centered on dual-audience needs, carried by scene symbiosis, and defended by ecosystem connectivity, it transforms commercial information into visual content that the target audience is eager to accept. It not only witnesses the renewed development of the North City business district but also provides brands with high exposure, strong resonance, and high-conversion communication solutions, becoming an indispensable premium media asset in the core northern business district.
