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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 399, Xi Shun Street, Huazhaobi | Format：led | Duration：15s |
| Location：Longfor Xichen Tianjie | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
Longfor Xichen Tianjie is located in the core area of Jinniu District, adjacent to Jiuliti Station and Xibeiqiao Station on Metro Line 5. The surrounding area has more than 600,000 permanent residents, including mature residential communities, clusters of universities, and business office populations. The project sees over 20 million visitors annually, with weekly traffic consistently exceeding 450,000. The main audience consists of young families aged 25–40, urban white-collar workers, and the Gen Z population, who show high sensitivity and willingness to spend on intelligent lifestyle products.
The media demonstrates significant communication advantages in Chengdu's northern city commercial district indoor digital media through its prime placement along core traffic flows, high-spec hardware configurations, quality audience base, and deep scenario integration capabilities. Customers naturally focus on the screens while passing by, waiting, or resting, achieving undisturbed, high-attention, prolonged exposure, with daily effective reach exceeding 100,000 people.
The LED screen is not just a high-traffic indoor screen, but an integrated communication hub combining location scarcity, audience precision, content extendibility, and operational synergy. As the main visual carrier, the LED screen enhances event atmosphere and supports dynamic content such as brand pop-ups and product launches, making it more attractive than static advertisements.
Relying on Longfor Commercial’s mature operation system, the continuous upgrade of regional consumption ecology, and the site’s own scarcity and scenario integration capabilities, the advertising content naturally blends into the leisure atmosphere, maintaining spatial aesthetics while becoming a visual focal point for converging foot traffic.
The core value lies in the fact that it is not just a simple display screen, but a scenario-based media deeply integrated into the shopping mall space, precisely aligned with customer needs, and linked to diverse business formats. It conveys brand quality through delicate visuals, blends naturally into social settings, and connects with high-potential customers with precision. It is a vivid embodiment of Longfor’s ‘commerce-as-a-service’ concept and provides a highly competitive channel for brands to deeply engage the mid-to-high-end market in western Chengdu.
The large screen leverages Chengdu’s first 'Tianjie Li' themed street area, deeply integrates with the unique triple resources of park POD, TOD hubs, and flagship store ecology, upgrading the media value of LED from mere exposure to immersive scenarios, precise reach, and brand empowerment, becoming an irreplaceable communication medium for the mid-to-high-end market in western Chengdu.
The essence of media advantage is the organic unity of spatial scarcity, customer precision, quality compatibility, and ecological synergy. It is not an isolated display screen but a scenario-based media deeply embedded in the high-quality life scenes of western Chengdu. It reaches high-net-worth customers in a naturally relaxed manner, empowers brand tone with professional quality, and amplifies communication value through ecological linkage, becoming a strategic media asset for brands to cultivate the mid-to-high-end market in western Chengdu.
As the core media of Longfor Tianjie and Tianjie Li’s dual-scene ecosystem, this media’s business format and IP ecological synergy allow LED exposure effects to far exceed those of independent media, with a brand reinvestment rate as high as 75%.
