- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 369 and 373, Tongmao Avenue, Central Park | Format：led | Duration：15s |
| Location：Wuyue Plaza | Min Qty：1 | |
| Size：4.6m*6.5m=29.90㎡ | Min Period：2weeks |
The three-story atrium serves as the main area where shoppers converge in the mall, featuring high daily foot traffic and long dwell times. Placing LED media here can naturally capture viewers’ attention and achieve high-frequency exposure. Customers moving up and down escalators, resting, or participating in activities are easily drawn to the screen content, resulting in deep attention coverage. The LED media is highly integrated with the atrium’s spatial design; it does not obstruct the transparent sightlines and instead becomes part of the overall aesthetic.
The media is not just a screen but an integrated marketing platform that combines traffic, technology, scenarios, and experiences, providing brands with high-quality communication solutions that deliver both reach and effectiveness. Positioned here, the LED can achieve high-frequency, uninterrupted, forced exposure, greatly enhancing advertising reach efficiency and offering brands a guaranteed return.
Leveraging XinCity Commercial’s mature community operation system, Wuyue Plaza continuously introduces first-to-market stores, hosts trendy art exhibitions, esports events, and celebrity meet-and-greets, constantly invigorating the space. As the project matures and the commercial district upgrades, the communication effectiveness and commercial value of the atrium LED are expected to grow continuously. As part of the trendy art park, the LED screen is used to display trendy art content, brand advertisements, and mall event information.
Yubei Wuyue Plaza, as XinCity Commercial’s flagship project in Chongqing, is dedicated to becoming a distinctive ‘Trendy Art Park’, bringing a brand-new trendy art experience to the people of Chongqing. The project has introduced 80 first-to-market stores, including brands such as Xinghui Trend Toys and Interstellar Bear, building a strong brand matrix and providing high-quality content collaboration resources.
The atrium LED media has significant advantages in technological advancement, unique scenarios, interactive experience, and commercial value. It is a high-quality platform for brand communication and marketing activities, and it holds substantial investment potential in terms of technological sophistication, location advantages, operational models, and commercial value, making it a premium digital media asset worth attention.
The display screen serves as the visual centerpiece of the commercial space, integrating technology, artistry, and interactivity. It not only provides customers with a stunning naked-eye 3D visual experience but also supports the shopping mall in establishing a trendy and artistic park brand image. As the first large-scale commercial landmark technology facility in Yubei District, it has become a popular check-in spot for local residents and tourists, especially during special light and shadow shows and themed events.
The 3rd-floor atrium LED at Wuyue Plaza is not only a strong engine for commercial marketing but also an emotional link connecting brands and consumers. It injects new value into the commercial space through technology, art, and experience. It has become a benchmark in regional commercial media, continuously leading new urban consumption trends. By aligning with instant consumption decision scenarios, it directly stimulates customer purchasing behavior, with an advertising conversion rate above the industry average.
Located in the core atrium of the 3rd floor, it is a transportation hub connecting all floors, reaching over 100,000 visitors daily, with weekend peaks of up to 200,000. This ensures high advertising exposure. Along with the flying escalator and panoramic light screen forming a three-dimensional visual network, it extends customer dwell time, enhances brand recall, and improves advertising effectiveness.
