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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 80, Nanbin Road | Format：led | Duration：15s |
| Location：Dongyuan 1891 Time Avenue | Min Qty：1 | |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2weeks |
With its unique riverside location, cultural and commercial DNA, and precise pedestrian flow layout, it demonstrates differentiated and high-value communication advantages among regional media resources. Relying on the mature cultural and tourism ecosystem of Nanbin Road, it attracts a large daily crowd of local families, artsy young people, residents of high-end communities, and tourists from other regions, who possess strong purchasing power, aesthetic taste, and social activity. It is especially suitable for fashion, beauty, lifestyle, and cultural IP categories for precise reach and emotional engagement.
The LED content often incorporates local elements such as old Chongqing factory buildings, memories of Yangtze River shipping, and images of mountain city streets, enabling brand information to integrate naturally into the scene context. This avoids a rigid promotional feel and instead evokes resonance through storytelling and aesthetic presentation, enhancing user favorability and willingness to share. It is not just a display device in physical space, but a media interface that combines riverside scenery, city memory, and contemporary consumer culture. Its comprehensive advantages, including precise location, high-quality audience, cultural scene, and operational flexibility, make it an ideal communication carrier for deeply engaging the Nan’an District market in Chongqing and conveying brand warmth.
Located at No. 80 Nanbin Road, Nan’an District, Chongqing, it is a comprehensive commercial building that includes hotels, apartments, and retail spaces. The surrounding area offers abundant dining and entertainment options, convenient transportation, and proximity to attractions such as the Yangtze River Cableway and Hongya Cave. The atrium naturally gathers shopping mall traffic, and combined with the nightscape of Nanbin Road, it can enhance the visual impact of advertisements.
The LED is an iconic indoor media located in the core commercial area of Nanbin Road in Chongqing. Positioned at the mall's central transportation hub, it serves as a visual focal point connecting the East Gate entrance with the interior of the mall. It is also an important node on the commercial route of Hall A's 2nd floor, attracting office workers from surrounding office buildings. It is suitable for promoting business dining and boutique retail to reach family customers, as well as for advertising children’s entertainment and family restaurants.
The LED is not just a commercial display screen; it is an important bridge connecting brands and consumers. It exemplifies the integration of commerce and art on Nanbin Road. With its prime location, stunning visual effects, and precise audience targeting capabilities, it has become an effective media platform for brands to enhance visibility and drive sales conversion. It also serves as crucial visual support for the Boutique Positioning of Dongyuan 1891 Time Way.
As the core LED in the atrium of Nanbin Road’s key riverside commercial complex, its dual environment of riverside and artistic scenes is irreplaceable. There is no competing media of the same caliber within a 3-kilometer radius. Moreover, as Nanbin Road is a core cultural and tourism belt along Chongqing's two rivers and four shores, commercial land supply is scarce, making the likelihood of new similar media extremely low, thereby creating a regional monopoly advantage.
Through location monopoly, technological empowerment, precise audience targeting, and scenario integration, it builds a competitive barrier that is difficult to replicate. It offers investors dual benefits of short-term high returns and long-term stable appreciation, making it the preferred investment option for commercial media on Chongqing’s Nanbin Road.
