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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：120 |
| Address：No. 1, Chaoqian Road | Format：led | Duration：15s |
| Location：Chongqing Raffles City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：9.0m*2.3m=20.70㎡ | Min Period：2weeks |
Chongqing Raffles City maintains a daily average foot traffic that ranks among the top commercial complexes in Chongqing, attracting local middle-class families, young trendsetters, national tourists, and international business visitors. The three-story corridor, serving as a key transitional area connecting the shopping center with cloud-level experiences, draws a core audience with high spending power, strong curiosity, and high media sensitivity. Advertising here not only achieves wide exposure but also precisely matches the communication needs of high-end brands, cultural tourism projects, and city IPs.
The LED on the third-floor corridor at Gate 1 of Chongqing Raffles City is not just a screen for information delivery; it is a high-potential media platform that integrates city landmarks, tourist flows, and commercial narratives. Its fourfold advantages—scarcity of location, high-quality audience, immersive scene, and operational synergy—make it an ideal communication hub for penetrating the Southwest market and elevating brand presence.
The intelligent display system located in the Crystal Corridor of Chongqing Raffles City, as a key component of this horizontal skyscraper, combines elements of technology and art. Leveraging its unique geographic position, high-density quality foot traffic, and landmark-level spatial attributes, it demonstrates multi-dimensional competitive advantages in commercial communication and brand exposure. It provides very high visibility and memorability for LED content, effectively achieving immediate impact and repeated reinforcement.
As a core carrier of the Jiefangbei-Chaotianmen commercial district, it has successfully attracted international brands such as InterContinental Hotels and Ascott Apartments. The LED media and the shopping center’s intelligent system work together to support precision marketing functions like reverse parking search.
An important component of the core media matrix of the shopping center, leveraging the golden location combination of entrance, atrium, and upper levels, it has become an ideal platform for brands to showcase themselves in Chongqing's top-tier commercial districts. As the core media within a city landmark-level commercial complex, it not only provides high exposure and precise reach but also, through deep integration with the Raffles City IP, endows brands with the cultural connotation of the city, making it a rare and high-quality resource in Chongqing's commercial media market.
Based on the threefold DNA of Chongqing Raffles City—the convergence of two rivers as a landmark, the TOD hub, and the high-end commercial ecosystem—combined with the golden flow path of its 3-level corridors and the technical scenario adaptability of LED, its media advantages can be deeply analyzed from four dimensions: traffic aggregation, precise reach, scenario empowerment, and scarcity barriers, highlighting its differentiated core value and making it a key tool for brands to penetrate Chongqing’s high-end market.
Using landmark locations as traffic entry points, technical scenarios as communication tools, precise audience targeting as the conversion foundation, and scarce operations as value assurance, it ultimately forms a full-chain closed loop of traffic — exposure — conversion — value enhancement. LEDs are not only a marketing opportunity for high exposure but also leverage the urban IP endorsement of Chongqing Raffles City to achieve dual enhancement of brand image and sales performance, making its media value irreplaceable in Chongqing’s high-end commercial market.
As the core engine of the Chaotianmen commercial district upgrade, the project radiates into the high-end consumer circle of Yuzhong District, which is rapidly expanding. Coupled with the cultural and tourism integration policies of the Yangtze River Economic Belt, it forms a dual endorsement of regional value appreciation and industry growth, giving it irreplaceable long-term investment value.
