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| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：1699 Yinshan Road | Format：led | Duration：15s |
| Location：Longfor Changsha Moon Island Sky Street | Min Qty：1 | |
| Size：8.2m*3.5m=28.70㎡ | Min Period：2weeks |
LED not only serves basic functions such as brand promotion, event announcements, and creating a festive atmosphere, but also integrates high-resolution dynamic images with spatial design to enhance the experiential positioning of Moon Island Sky Street as a scenographic shopping center. Its content arrangement emphasizes rhythm and artistry, avoiding the rigid stacking of advertisements, instead blending into consumers' browsing paths in a light, interactive, and life-oriented manner.
As the first large-scale TOD complex in the northern part of Wangcheng District, Moon Island Sky Street fills the gap for high-quality commercial offerings in the northern city area. Its internal core LED resources are extremely limited, serving not only as information carriers but also as emotional interfaces connecting brands, spaces, and people. The four-in-one advantage of location, audience, scene, and operation makes it a cost-effective media investment option for deeply entering the northern Changsha market.
Its investment value is reflected in the organic combination of traffic certainty, audience precision, resource scarcity, operational extendibility, and asset security. For brands, advertising agencies, or media investors, establishing a presence here means securing a strategic foothold in northern Changsha's commercial landscape for the next 5-10 years, with promising returns and long-term asset appreciation potential.
As a core commercial display facility within the shopping mall, thanks to its prime location, advanced technical support, and strong commercial value, it has become an ideal platform for brand promotion, serving as the visual focal point of the Moon-Viewing Corner themed space within the commercial complex.
Against the dual backdrop of Changsha's northern expansion strategy and the rise of the Moon Island Cultural and Tourism New City, the value of screens will continue to increase with the development of the area. They are not only high-quality carriers for commercial communication but also important investment targets for capitalizing on the wave of consumer upgrading in northern Changsha. They create an efficient marketing loop that converts subway passenger flow into brand exposure through LED screens, generating returns for advertisers that surpass those of traditional media.
As the first TOD (Transit-Oriented Development) complex in northern Changsha, it is located adjacent to Exit 1 of Moon Island West Station on Metro Line 4. This allows a seamless flow from the subway exit straight to Gate 1, leading directly to the second-floor atrium. Subway passengers account for over 60% of total foot traffic, with more than 40,000 daily cross-regional commuters and shoppers, peaking at 160,000 during holidays. The dual positioning of a transportation hub and central atrium makes the LED screen an essential visual touchpoint from entry to inside the mall, achieving reach far beyond that of traditional dispersed media and naturally converting casual passersby into engaged viewers.
LED screens are more than just screens in physical space; they are key communication nodes embedded in the consumer-upgrading wave in the northern part of the city. Their investment value lies in the organic integration of traffic certainty, audience precision, resource scarcity, operational scalability, and asset security. The content provides deep engagement opportunities, significantly outperforming traditional passageway or facade media.
