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| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：Southeast corner of the intersection of Renmin East Road and Wanglong Road | Format：led | Duration：15s |
| Location：Longfor Changsha Furong Tianjie | Min Qty：1 | |
| Size：5.34m*3.0m=16.02㎡ | Min Period：weeks |
LED media, with its unique spatial location and technical characteristics, demonstrates multiple advantages in commercial communication and brand exposure. Located in the core area of the second-floor atrium, close to the main escalator and rest area, it is a must-pass route for customers moving between floors. Foot traffic naturally pauses and converges here, creating a natural visual retention zone, effectively increasing the viewing time and memorability of advertising content.
Changsha Furong Tianjie is situated at the intersection of the city’s main roads, attracting young families, urban white-collar workers, and trend-savvy consumers. Placing LED media here not only achieves high-frequency exposure but also leverages the high-end commercial image to inject modernity, vitality, and a sense of quality into brands. With the three-in-one advantage of precise location, premium presentation, and flexible operation, it becomes an important medium connecting brands and consumers.
Located in Longfor Changsha Furong Tianjie at the southeast corner of the intersection of Renmin East Road and Wanglong Road in Furong District, Changsha, this 105,000-square-meter commercial complex features this LED screen as a key visual landmark. The LED screen is precisely positioned in the atrium area directly above the main entrance of Gate 2 on the second floor, echoing the flowing water design concept along the Liuyang River on the east side of the mall, forming a spatial visual focal point.
As a core passage connecting various areas of the mall, this LED screen faces an average daily foot traffic of 40,000 people, peaking at 60,000 during holidays, covering 600,000 urban households, fashionable youth, and trendy students nearby. It is an ideal platform for efficiently delivering brand messages.
LED is not just a display screen; it is the visual heart of commercial activities in East City. With its prime location, high-definition image quality, and versatile applications, it continuously creates opportunities for brands to connect deeply with consumers. In the context of the intensifying commercial competition in Changsha, LED has become a strategic high ground for brands to capture the East City consumer market and a model of the perfect integration of commercial communication and spatial experience.
As the core visual carrier for mall events, it can host live broadcasts of brand launches, fashion shows, and festive exhibitions, expanding event influence. At the same time, it works with a media matrix of 45 other screens in the mall to achieve full-scenario coverage, with the core screen sparking interest and distributed screens spreading the content. Content can also be dynamically adjusted according to audience profiles—for example, promoting trendy brand events to younger customers or family-friendly experiences to households—multiplying the ROI of advertising campaigns.
As a key medium for creating immersive scenarios, its asset value increases in line with the mall's brand premium, making it a high-quality asset that withstands industry cycles. Serving as the core trigger screen, it can promote brand new product launches and sales activities, while distributed screens amplify the reach, forming a network with core focus and full-area coverage that maximizes advertising effectiveness.
The dense, high-quality residential communities, universities, and business clusters around Furong Tianjie create a consumer structure with high spending power and fast decision-making. Their strong demand for categories such as accessible luxury retail, family education, and digital trendy gadgets aligns closely with the types of advertising that LED supports.
